Advertising and marketing services provided by means of social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of active, passive, sharable or viral communications channels and social network platforms

Computer application software for mobile phones, mobile devices, tablets and handheld computers, namely, downloadable software and web applications allowing a merchant to advertise and market its brands, products and/or services through its customers' social network platforms and for use as a computerized advertising platform that generates and tracks social network activities of participating customers in exchange of honoring related marketing incentives