Providing incentive and loyalty award programs for customers and program participants through issuance and processing of loyalty points for purchase of a company's goods and services

Downloadable software for incentive and loyalty award programs for customers and program participants for managing the issuance, archiving and processing of loyalty points for purchase of a company's goods and services; downloadable game software for players to win reward and loyalty points for purchase of a company's goods and services; downloadable game software for playing games of chance and games for which as wager is accepted

Entertainment services, namely, providing a website for gaming fans and players featuring information regarding games of chance and games for which a wager is accepted