The process of developing customized interactive games for the purpose of promoting and extending a particular brand or promotion.

Electronic games that incorporate advertising messages, namely software games recorded on CD-ROM and digital video discs for computers; software games recorded on CD-ROM, digital video discs, and cartridges for console and individual, portable gaming systems; computer software for electronic games that is downloadable and / playable from a remote computer site; and software for mobile telephones and communication devices

advertising and promoting the products and services of others

Scientific and technological services, and research and design services related thereto; industrial analysis and research services; computer and software design and development; computer programming; analyses for setting up computer systems; computer systems design; software leasing services