Pharmaceutical preparations for the treatment, prophylaxis and diagnosis of human diseases and illnesses and veterinary preparations for the treatment, prophylaxis and diagnosis of diseases and conditions of livestock and pets; vaccines; diagnostic preparations and chemical reagents for clinical medical laboratory use; diagnostic preparations and chemical reagents for veterinary purposes in the treatment of diseases and conditions in livestock and pets

computer software recorded on diskettes for use in integrating media planning processes within advertising agencies enabling the management of the creation and evaluation of individual media plan recommendations and alternatives, ad hoc reporting of the agency media plan data to potential clients, and the assessment of the effectiveness of frequently used media and marketing data; and instructional manuals sold as a unit therewith