| Serial Number | 79228750 |
| Word Mark | KEYKEYTOY |
| Filing Date | Thursday, December 14, 2017 |
| Status | 709 - CANCELLED - SECTION 71 |
| Status Date | Friday, September 5, 2025 |
| Registration Number | 5677246 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 4, 2018 |
| Goods and Services | Educational services, namely, classes, seminars, workshops in the field of educational on-line computer games; interactive entertainment services, namely providing temporary use of non-downloadable interactive games; organization of electronic game competitions via the internet for educational and entertainment purposes; entertainment services, namely, providing online electronic games via a global communication network |
| Goods and Services | Pastry and confectionery, namely candy |
| Description of Mark | The mark consists of the stylized wording "KEYKEYTOY", the first "K" is red-orange, the first "E" is blue, the first "Y" is green, the second "K" is black, the second "E" is red, the second "Y" is red-orange, the "T" is yellow, the "O" is green and the final "Y" is red, the letters "TOY" appear across the screen of a black and white cell phone, three blue lines appear above the letter "O" and yellow, blue and red curved lines appear below the letter "O". |
| Goods and Services | Compact disks, DVDs and digital versatile discs featuring entertainment for children and music; computer game software, computers, touch screens, peripherals and accessories for computers or touch screens, namely capacitive styluses for touch screen devices, touch screen pens, pens with conductive points for touch screen devices, electronic pens, touch pads, interactive counters for touch screens, namely touch screen pens |
| Goods and Services | Games, namely, board games, video game machines, building games, manipulative games, parlor games, jigsaw puzzles, playing cards and card games, non-electronic skill games; toys, namely, plastic toy figurines and plastic toy characters, rubber toy figurines and rubber character toys, stuffed toys, toy figures, toy animal figures, action figures, electronic and mechanical action toys, construction toys, toy models, scale model vehicles, game figurines in the nature of action figures; figurines in the nature of joysticks for computer games; computer game joysticks |
| Indication of Colors claimed | The color(s) red-orange, blue, green, black, red, yellow and white is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, September 5, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, September 5, 2025 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, September 5, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, September 5, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SOREMARTEC S.A. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 98 - Unknown |
| Address | LU |
| Party Name | FERRERO TRADING LUX S.A. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | LU |
| Party Name | MAGIC PRODUCTION GROUP (M.P.G.) SA |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Findel L-2632 LU |
| Party Name | MAGIC PRODUCTION GROUP (M.P.G.) SA |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Findel L-2632 LU |
| Party Name | MAGIC PRODUCTION GROUP (M.P.G.) SA |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 33 - NOT AVAILABLE |
| Address | Findel L-2632 LU |
| Event Date | Event Description |
| Thursday, March 15, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, March 19, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 23, 2018 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 25, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, August 31, 2018 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Sunday, March 25, 2018 | ASSIGNED TO EXAMINER |
| Monday, March 26, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, March 28, 2018 | REFUSAL PROCESSED BY MPU |
| Wednesday, March 28, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, April 13, 2018 | REFUSAL PROCESSED BY IB |
| Friday, May 18, 2018 | NEW REPRESENTATIVE AT IB RECEIVED |
| Friday, September 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, September 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 24, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, November 8, 2018 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, November 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, September 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 24, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 2, 2018 | CORRECTION FROM THE IB EXAMINED, NO ACTION IS NEEDED |
| Wednesday, October 24, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, October 24, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, October 26, 2018 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Saturday, November 17, 2018 | NOTIFICATION PROCESSED BY IB |
| Wednesday, November 21, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, November 21, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Saturday, December 8, 2018 | NOTIFICATION PROCESSED BY IB |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, May 19, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Wednesday, November 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 4, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, August 2, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Thursday, April 23, 2020 | CHANGE OF NAME/ADDRESS REC'D FROM IB |
| Monday, May 15, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, May 15, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 15, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, June 14, 2019 | FINAL DISPOSITION PROCESSED |
| Friday, June 14, 2019 | FINAL DISPOSITION NOTICE SENT TO IB |
| Thursday, July 25, 2019 | CHANGE OF OWNER RECEIVED FROM IB |
| Monday, May 15, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, May 15, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, May 15, 2023 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Monday, May 15, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 6, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, February 6, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, February 6, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 6, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Tuesday, December 10, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 10, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 10, 2024 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Monday, May 15, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 6, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 10, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 10, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 10, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 5, 2025 | CANCELLED SECTION 71 |
| Thursday, September 11, 2025 | CHANGE OF OWNER RECEIVED FROM IB |
| Tuesday, December 10, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |