| Serial Number | 75594154 |
| Word Mark | KEEPS WHITE TEETH WHITE |
| Filing Date | Wednesday, November 18, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, April 10, 2010 |
| Registration Number | 2759140 |
| Registration Date | Tuesday, September 2, 2003 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 23, 1999 |
| Goods and Services | Toothpastes for cosmetic purposes, non-medicated dental gels and non-medicated chewing gum for the prevention of tooth decay, tooth sensitivity and periodontal disease, dentifrices, non-medicated mouthwash, and rinse and gargle |
| Goods and Services | Toothpastes for medicinal purposes and chewing gum for the prevention and treatment of tooth decay, tooth sensitivity and periodontal disease, mouthwash for medicinal purposes, dental gels for the prevention and treatment of tooth stains |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, April 10, 2010 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, February 17, 2003 |
| First Use In Commerce Date | Monday, February 17, 2003 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, April 10, 2010 |
| Primary Code | 005 |
| First Use Anywhere Date | Monday, February 17, 2003 |
| First Use In Commerce Date | Monday, February 17, 2003 |
| Party Name | DISCUS DENTAL, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | BRITESMILE PROFESSIONAL, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CULVER CITY, CA 90232 |
| Party Name | BRITESMILE DEVELOPMENT INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | WALNUT CREEK, CA 94598 |
| Party Name | OraCeutical LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lee, MA 01238 |
| Party Name | OraCeutical LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lee, MA 01238 |
| Party Name | OraCeutical LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lee, MA 01238 |
| Event Date | Event Description |
| Saturday, April 10, 2010 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, December 31, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 7, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 12, 2007 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, January 5, 2007 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 5, 2007 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 5, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 31, 2006 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, August 31, 2006 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 19, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 19, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, September 2, 2003 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, June 22, 2003 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, June 19, 2003 | FAX RECEIVED |
| Tuesday, June 17, 2003 | ASSIGNED TO EXAMINER |
| Friday, June 13, 2003 | CASE FILE IN TICRS |
| Tuesday, June 10, 2003 | ASSIGNED TO EXAMINER |
| Wednesday, May 21, 2003 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, February 15, 2003 | USE AMENDMENT FILED |
| Thursday, February 20, 2003 | PAPER RECEIVED |
| Tuesday, August 13, 2002 | EXTENSION 5 GRANTED |
| Wednesday, August 7, 2002 | EXTENSION 5 FILED |
| Wednesday, August 7, 2002 | TEAS EXTENSION RECEIVED |
| Thursday, February 14, 2002 | EXTENSION 4 GRANTED |
| Thursday, February 14, 2002 | EXTENSION 4 FILED |
| Monday, December 17, 2001 | EXTENSION 3 GRANTED |
| Tuesday, August 14, 2001 | EXTENSION 3 FILED |
| Sunday, June 10, 2001 | EXTENSION 2 GRANTED |
| Thursday, February 15, 2001 | EXTENSION 2 FILED |
| Monday, October 16, 2000 | EXTENSION 1 GRANTED |
| Tuesday, August 15, 2000 | EXTENSION 1 FILED |
| Friday, November 16, 2001 | PETITION TO REVIVE-GRANTED |
| Tuesday, December 26, 2000 | PETITION TO REVIVE-RECEIVED |
| Monday, November 13, 2000 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, February 15, 2000 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 23, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, October 22, 1999 | NOTICE OF PUBLICATION |
| Wednesday, July 14, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 7, 1999 | EXAMINER'S AMENDMENT MAILED |
| Friday, June 4, 1999 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 22, 1999 | NON-FINAL ACTION MAILED |
| Friday, April 16, 1999 | ASSIGNED TO EXAMINER |