KEEPING IT REAL Trademark

Trademark Overview


On Thursday, December 19, 2013, a trademark application was filed for KEEPING IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEPING IT REAL trademark a serial number of 86148549. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 27, 2024. This trademark is owned by TRUDOG LLC. The KEEPING IT REAL trademark is filed in the Pharmaceutical Products and Natural Agricultural Products categories with the following description:

Dietary supplements for pets; edible pet food toppers in the nature of dietary supplements for pets

pet food; edible pet treats, chews and pet food toppers in the nature of pet food; pet beverages
keeping it real

General Information


Serial Number86148549
Word MarkKEEPING IT REAL
Filing DateThursday, December 19, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 27, 2024
Registration Number5423612
Registration DateTuesday, March 13, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 2, 2014

Trademark Statements


Goods and ServicesDietary supplements for pets; edible pet food toppers in the nature of dietary supplements for pets
Goods and Servicespet food; edible pet treats, chews and pet food toppers in the nature of pet food; pet beverages

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 27, 2024
Primary Code005
First Use Anywhere DateWednesday, January 17, 2018
First Use In Commerce DateWednesday, January 17, 2018

International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 27, 2024
Primary Code031
First Use Anywhere DateWednesday, December 27, 2017
First Use In Commerce DateWednesday, December 27, 2017

Trademark Owner History


Party NameBETTER CHOICE COMPANY INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressOLDSMAR, FL 34677

Party NameTRUPET LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressOLDSMAR, FL 34677

Party NameTRUPET LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMILFORD, OH 45150

Party NameTRUPET LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMILFORD, OH 45150

Party NameTRUPET LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressMILFORD, OH 45150

Party NameTRUDOG LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMilford, OH 45150

Trademark Events


Event DateEvent Description
Monday, January 6, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 26, 2014NON-FINAL ACTION WRITTEN
Wednesday, March 26, 2014NON-FINAL ACTION E-MAILED
Wednesday, March 26, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 23, 2013NEW APPLICATION ENTERED
Wednesday, March 26, 2014ASSIGNED TO EXAMINER
Wednesday, March 26, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 2, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 23, 2014ASSIGNED TO LIE
Tuesday, December 2, 2014PUBLISHED FOR OPPOSITION
Tuesday, December 2, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 27, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 27, 2015SOU TEAS EXTENSION RECEIVED
Monday, July 27, 2015SOU EXTENSION 1 FILED
Monday, July 27, 2015SOU EXTENSION 1 GRANTED
Wednesday, July 29, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 26, 2016SOU TEAS EXTENSION RECEIVED
Friday, February 26, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, February 27, 2016SOU EXTENSION 2 GRANTED
Tuesday, September 23, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 23, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 23, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, October 27, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 12, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 26, 2016SOU EXTENSION 2 FILED
Friday, February 26, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, January 26, 2017SOU EXTENSION 4 FILED
Thursday, January 26, 2017SOU EXTENSION 4 GRANTED
Saturday, January 28, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 26, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, July 26, 2017SOU EXTENSION 5 FILED
Friday, August 4, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, March 1, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 27, 2016SOU TEAS EXTENSION RECEIVED
Wednesday, July 27, 2016SOU EXTENSION 3 FILED
Wednesday, July 27, 2016SOU EXTENSION 3 GRANTED
Friday, July 29, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 26, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 26, 2017SOU TEAS EXTENSION RECEIVED
Wednesday, August 9, 2017SOU EXTENSION 5 GRANTED
Tuesday, January 23, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, February 6, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, February 7, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 13, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, April 15, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 4, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, August 10, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 23, 2018USE AMENDMENT FILED
Tuesday, February 6, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, August 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, August 4, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, August 4, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 4, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 5, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, March 18, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 18, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 18, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 18, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 18, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 13, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 5, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, September 27, 2024CANCELLED SEC. 8 (6-YR)