KEEPING IT REAL Trademark

Trademark Overview


On Friday, April 17, 2009, a trademark application was filed for KEEPING IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEPING IT REAL trademark a serial number of 77716758. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, February 25, 2021. This trademark is owned by Jones Soda Co. (USA) Inc.. The KEEPING IT REAL trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting the interests of people concerned with health, community, energy, and environmental sustainability issues in the field of beverage packaging, production, and distribution
keeping it real

General Information


Serial Number77716758
Word MarkKEEPING IT REAL
Filing DateFriday, April 17, 2009
Status800 - REGISTERED AND RENEWED
Status DateThursday, February 25, 2021
Registration Number3875407
Registration DateTuesday, November 16, 2010
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 31, 2010

Trademark Statements


Goods and ServicesPromoting the interests of people concerned with health, community, energy, and environmental sustainability issues in the field of beverage packaging, production, and distribution

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 21, 2009
Primary Code035
First Use Anywhere DateThursday, July 2, 2009
First Use In Commerce DateThursday, July 2, 2009

Trademark Owner History


Party NameJones Soda Co. (USA) Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSeattle, WA 98134

Party NameJones Soda Co. (USA) Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeattle, WA 98109

Party NameJones Soda Co. (USA) Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeattle, WA 98109

Trademark Events


Event DateEvent Description
Monday, July 6, 2009ASSIGNED TO EXAMINER
Tuesday, April 21, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 7, 2009NON-FINAL ACTION WRITTEN
Tuesday, July 7, 2009NON-FINAL ACTION E-MAILED
Tuesday, July 7, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, January 7, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 7, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 8, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 11, 2010NON-FINAL ACTION WRITTEN
Monday, January 11, 2010USE AMENDMENT ACCEPTED
Monday, January 11, 2010NON-FINAL ACTION E-MAILED
Monday, January 11, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 12, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 13, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 15, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 29, 2010ASSIGNED TO LIE
Thursday, July 29, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, August 31, 2010PUBLISHED FOR OPPOSITION
Tuesday, August 31, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, January 8, 2010TEAS AMENDMENT OF USE RECEIVED
Saturday, January 9, 2010USE AMENDMENT FILED
Saturday, January 9, 2010AMENDMENT TO USE PROCESSING COMPLETE
Monday, July 12, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 7, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 22, 2011TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, August 22, 2011APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, June 7, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 7, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 29, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 29, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 16, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, November 16, 2010REGISTERED-PRINCIPAL REGISTER
Monday, February 14, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 16, 2015COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, January 26, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 26, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, November 16, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, February 25, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, February 25, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 26, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 9, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 9, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 22, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, November 16, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, February 25, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, February 25, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, June 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 8, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 8, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 8, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 8, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 8, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, July 25, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, July 25, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, July 25, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, July 25, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED