KEEPIN' IT BEAUTIFUL (FIFI O LEWA), LLCHANDMADE ORGANIC BEAUTY PRODUCTS Trademark
Trademark Overview
On Wednesday, April 11, 2018, a trademark application was filed for KEEPIN' IT BEAUTIFUL (FIFI O LEWA), LLCHANDMADE ORGANIC BEAUTY PRODUCTS with the United States Patent and Trademark Office. The USPTO has given the KEEPIN' IT BEAUTIFUL (FIFI O LEWA), LLCHANDMADE ORGANIC BEAUTY PRODUCTS trademark a serial number of 87873299. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 16, 2025. This trademark is owned by Keepin' it Beautiful (Fifi o Lewa), LLC. The KEEPIN' IT BEAUTIFUL (FIFI O LEWA), LLCHANDMADE ORGANIC BEAUTY PRODUCTS trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Body butter; Body scrub; Facial cleansers; Moisturizing body lotions; Naturally handmade non-medicated soap bars; Non-medicated herbal body care products, namely, body scrubs and exfoliation scrubs; Shower and bath gel; Toiletry bags sold filled with non-medicated toiletry preparations, namely, soap, shower gels, hair conditioner/shampoo, hair pomade, body butters, all of the foregoing goods are made in whole or part of organic ingredients
General Information
| Serial Number | 87873299 |
| Word Mark | KEEPIN' IT BEAUTIFUL (FIFI O LEWA), LLCHANDMADE ORGANIC BEAUTY PRODUCTS |
| Filing Date | Wednesday, April 11, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 16, 2025 |
| Registration Number | 5601297 |
| Registration Date | Tuesday, November 6, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 21, 2018 |
Trademark Statements
| Description of Mark | The mark consists of three dragonflies of different sizes and coloring. The biggest dragonfly leans to the left, and is black and navy in the body, and gray, orange, yellow, purple in the wings. The swirls in the wings are orange. The medium sized dragonfly leans to the right and is black and navy in the body, and purple, orange, sky blue, and white in the wings. The swirls in the wings are purple. The small dragonfly has a black and navy body with rainbow colored wings comprising of red, orange, green, yellow and blue, and white swirls. In the middle background of the dragonflies is a grey sky swirl. Underneath the dragonflies is a brick colored banner with a purple border that contains the literal elements in black stylized font: "Keepin' it Beautiful (Fifi o Lewa), LLC Handmade Organic Beauty Products". |
| Goods and Services | Body butter; Body scrub; Facial cleansers; Moisturizing body lotions; Naturally handmade non-medicated soap bars; Non-medicated herbal body care products, namely, body scrubs and exfoliation scrubs; Shower and bath gel; Toiletry bags sold filled with non-medicated toiletry preparations, namely, soap, shower gels, hair conditioner/shampoo, hair pomade, body butters, all of the foregoing goods are made in whole or part of organic ingredients |
| Indication of Colors claimed | The color(s) red, orange, yellow, green, blue, purple, navy, white, black, sky blue, gray, and brick is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "Fifi o Lewa" in the mark is "Keeping things beautiful". |
| NOT AVAILABLE | "LLC" AND "HANDMADE ORGANIC BEAUTY PRODUCTS" |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 16, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, August 9, 2017 |
| First Use In Commerce Date | Sunday, October 15, 2017 |
Trademark Owner History
| Party Name | Keepin' it Beautiful (Fifi o Lewa), LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Shelbyville, MI 49344 |
| Party Name | Keepin' it Beautiful (Fifi o Lewa), LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Shelbyville, MI 49344 |
| Party Name | Keepin' it Beautiful (Fifi o Lewa), LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Shelbyville, MI 49344 |
Trademark Events
| Event Date | Event Description |
| Wednesday, May 9, 2018 | PRIORITY ACTION WRITTEN |
| Saturday, April 14, 2018 | NEW APPLICATION ENTERED |
| Friday, April 20, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, April 21, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, April 27, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 9, 2018 | PRIORITY ACTION E-MAILED |
| Wednesday, May 9, 2018 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Thursday, June 28, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, June 14, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, June 14, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, June 23, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, June 23, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 25, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 28, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, June 28, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 1, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 6, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, July 30, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 28, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, June 28, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 16, 2018 | ASSIGNED TO LIE |
| Tuesday, August 21, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 21, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, September 20, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, September 20, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 30, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 30, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, July 30, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 30, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 6, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 16, 2025 | CANCELLED SEC. 8 (6-YR) |
