KEEP THE TASTE, NOT THE CALORIES Trademark

Trademark Overview


On Tuesday, April 29, 2008, a trademark application was filed for KEEP THE TASTE, NOT THE CALORIES with the United States Patent and Trademark Office. The USPTO has given the KEEP THE TASTE, NOT THE CALORIES trademark a serial number of 77460459. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 12, 2019. This trademark is owned by Heartland Sweeteners, LLC. The KEEP THE TASTE, NOT THE CALORIES trademark is filed in the Staple Food Products category with the following description:

Sugar substitutes
keep the taste, not the calories

General Information


Serial Number77460459
Word MarkKEEP THE TASTE, NOT THE CALORIES
Filing DateTuesday, April 29, 2008
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 12, 2019
Registration Number3543497
Registration DateTuesday, December 9, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 23, 2008

Trademark Statements


Goods and ServicesSugar substitutes

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, July 12, 2019
Primary Code030
First Use Anywhere DateFriday, October 19, 2007
First Use In Commerce DateFriday, October 19, 2007

Trademark Owner History


Party NameTC HEARTLAND LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCarmel, IN 46032

Party NameHeartland Sweeteners, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCarmel, IN 46032

Party NameHeartland Sweeteners, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCarmel, IN 46032

Party NameHeartland Sweeteners, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCarmel, IN 46032

Trademark Events


Event DateEvent Description
Friday, July 12, 2019CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, January 9, 2019ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, September 13, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 13, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 14, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 14, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, December 9, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, December 30, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, December 30, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, December 30, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 9, 2014TEAS SECTION 8 & 15 RECEIVED
Wednesday, June 27, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 9, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, September 23, 2008PUBLISHED FOR OPPOSITION
Wednesday, September 3, 2008NOTICE OF PUBLICATION
Wednesday, August 20, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 20, 2008ASSIGNED TO LIE
Wednesday, August 13, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 13, 2008ASSIGNED TO EXAMINER
Friday, May 2, 2008NEW APPLICATION ENTERED IN TRAM

Related Keywords


calories taste keep substitutes sugar