KEEP IT RUGGED Trademark

Trademark Overview


On Wednesday, December 9, 2020, a trademark application was filed for KEEP IT RUGGED with the United States Patent and Trademark Office. The USPTO has given the KEEP IT RUGGED trademark a serial number of 90368779. The federal status of this trademark filing is REGISTERED as of Tuesday, September 21, 2021. This trademark is owned by Rugged Smuggler LLC. The KEEP IT RUGGED trademark is filed in the Cosmetics & Cleaning Products and Clothing & Apparel Products categories with the following description:

Non-medicated grooming products, namely, beard oil, beard balm, beard butter, beard wax, mustache wax, beard soap, body butter, lip balm, hair and beard shampoo, hair and beard conditioner, body and facial lotion, hair pomades, aftershave, body scrub, styling gels, beard wash being facial hair shampoo, colognes, essential and fragrance oil blends

Clothing, namely, short-sleeve shirts, long-sleeve shirts, socks, underwear, bandanas, athletic shirts, tank tops, pants, shorts, polo shirts, dress shirts, dress pants, ties, jeans, and outerwear, namely, jackets, coats, vests, hoodies, parkas, scarfs, gloves, snow pants, and headgear, namely, hats, beanies, turbans, and footwear, namely, shoes, boots, sandals
keep it rugged

General Information


Serial Number90368779
Word MarkKEEP IT RUGGED
Filing DateWednesday, December 9, 2020
Status700 - REGISTERED
Status DateTuesday, September 21, 2021
Registration Number6491783
Registration DateTuesday, September 21, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 6, 2021

Trademark Statements


Goods and ServicesNon-medicated grooming products, namely, beard oil, beard balm, beard butter, beard wax, mustache wax, beard soap, body butter, lip balm, hair and beard shampoo, hair and beard conditioner, body and facial lotion, hair pomades, aftershave, body scrub, styling gels, beard wash being facial hair shampoo, colognes, essential and fragrance oil blends
Goods and ServicesClothing, namely, short-sleeve shirts, long-sleeve shirts, socks, underwear, bandanas, athletic shirts, tank tops, pants, shorts, polo shirts, dress shirts, dress pants, ties, jeans, and outerwear, namely, jackets, coats, vests, hoodies, parkas, scarfs, gloves, snow pants, and headgear, namely, hats, beanies, turbans, and footwear, namely, shoes, boots, sandals

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateSunday, February 14, 2021
Primary Code003
First Use Anywhere DateFriday, July 13, 2018
First Use In Commerce DateTuesday, October 30, 2018

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateSunday, February 14, 2021
Primary Code025
First Use Anywhere DateFriday, July 13, 2018
First Use In Commerce DateTuesday, October 30, 2018

Trademark Owner History


Party NameRugged Smuggler LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressEl Paso, TX 79912

Party NameRugged Smuggler LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressEl Paso, TX 79912

Party NameRugged Smuggler LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressEl Paso, TX 79912

Trademark Events


Event DateEvent Description
Tuesday, September 21, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, July 6, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 6, 2021PUBLISHED FOR OPPOSITION
Wednesday, June 16, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 1, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 1, 2021EXAMINER'S AMENDMENT ENTERED
Tuesday, June 1, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, June 1, 2021EXAMINERS AMENDMENT E-MAILED
Tuesday, June 1, 2021EXAMINERS AMENDMENT -WRITTEN
Tuesday, June 1, 2021ASSIGNED TO EXAMINER
Sunday, February 14, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM