KEEP IT REAL Trademark

Trademark Overview

On Wednesday, March 6, 2024, a trademark application was filed for KEEP IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL trademark a serial number of 98437169. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Monday, September 15, 2025. This trademark is owned by AEON FORTUNE. The KEEP IT REAL trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, and Cosmetics & Cleaning Products categories with the following description:

Tea

Cosmetics; Cosmetics and make-up; Facial make-up; Make-up; Make-up foundations; Natural cosmetics; Beauty care cosmetics; Colour cosmetics for children; Organic cosmetics

On-line retail consignment stores featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale and retail store services featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale store services featuring cosmetics, makeup, skincare and nutrition goods
keep it real

General Information

Serial Number98437169
Word MarkKEEP IT REAL
Filing DateWednesday, March 6, 2024
Status645 - FINAL REFUSAL - MAILED
Status DateMonday, September 15, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesTea
Goods and ServicesCosmetics; Cosmetics and make-up; Facial make-up; Make-up; Make-up foundations; Natural cosmetics; Beauty care cosmetics; Colour cosmetics for children; Organic cosmetics
Goods and ServicesOn-line retail consignment stores featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale and retail store services featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale store services featuring cosmetics, makeup, skincare and nutrition goods

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code030
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023
International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code035
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023
International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code003
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023

Trademark Owner History

Party NameAEON FORTUNE
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHIGHLANDS RANCH, CO 80163-0980

Trademark Events

Event DateEvent Description
Wednesday, March 6, 2024NEW APPLICATION ENTERED
Saturday, April 20, 2024TEAS AMENDMENT OF USE RECEIVED
Saturday, April 20, 2024AMENDMENT TO USE PROCESSING COMPLETE
Saturday, April 20, 2024USE AMENDMENT FILED
Friday, July 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 19, 2024ASSIGNED TO EXAMINER
Tuesday, October 1, 2024NON-FINAL ACTION E-MAILED
Tuesday, October 1, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 1, 2024NON-FINAL ACTION WRITTEN
Tuesday, January 21, 2025ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Wednesday, April 30, 2025PETITION TO REVIVE-GRANTED
Wednesday, April 30, 2025TEAS PETITION TO REVIVE RECEIVED
Wednesday, April 30, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, May 15, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 15, 2025ASSIGNED TO LIE
Thursday, May 15, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 21, 2025ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
Wednesday, April 30, 2025NOTICE OF REVIVAL - E-MAILED
Tuesday, May 20, 2025USE AMENDMENT ACCEPTED
Tuesday, May 20, 2025NON-FINAL ACTION E-MAILED
Tuesday, May 20, 2025NON-FINAL ACTION WRITTEN
Tuesday, May 20, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, August 16, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, August 16, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, August 16, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 15, 2025FINAL REFUSAL WRITTEN
Monday, September 15, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, September 15, 2025FINAL REFUSAL E-MAILED

Related Keywords

real keep cosmetics make makeup featuring nutrition goods skincare line wholesale store