KEEP IT REAL Trademark

Trademark Overview


On Wednesday, March 6, 2024, a trademark application was filed for KEEP IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL trademark a serial number of 98437169. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, October 1, 2024. This trademark is owned by AEON FORTUNE. The KEEP IT REAL trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, and Cosmetics & Cleaning Products categories with the following description:

Tea

Cosmetics; Cosmetics and make-up; Facial make-up; Make-up; Make-up foundations; Natural cosmetics; Beauty care cosmetics; Colour cosmetics for children; Organic cosmetics

On-line retail consignment stores featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale and retail store services featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale store services featuring cosmetics, makeup, skincare and nutrition goods
keep it real

General Information


Serial Number98437169
Word MarkKEEP IT REAL
Filing DateWednesday, March 6, 2024
Status641 - NON-FINAL ACTION - MAILED
Status DateTuesday, October 1, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesTea
Goods and ServicesCosmetics; Cosmetics and make-up; Facial make-up; Make-up; Make-up foundations; Natural cosmetics; Beauty care cosmetics; Colour cosmetics for children; Organic cosmetics
Goods and ServicesOn-line retail consignment stores featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale and retail store services featuring cosmetics, makeup, skincare and nutrition goods; On-line wholesale store services featuring cosmetics, makeup, skincare and nutrition goods

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code030
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code035
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, March 6, 2024
Primary Code003
First Use Anywhere DateWednesday, March 8, 2023
First Use In Commerce DateWednesday, March 8, 2023

Trademark Owner History


Party NameAEON FORTUNE
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHIGHLANDS RANCH, CO 80163-0980

Trademark Events


Event DateEvent Description
Wednesday, March 6, 2024NEW APPLICATION ENTERED
Saturday, April 20, 2024TEAS AMENDMENT OF USE RECEIVED
Saturday, April 20, 2024AMENDMENT TO USE PROCESSING COMPLETE
Saturday, April 20, 2024USE AMENDMENT FILED
Friday, July 19, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, September 19, 2024ASSIGNED TO EXAMINER
Tuesday, October 1, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 1, 2024NON-FINAL ACTION WRITTEN
Tuesday, October 1, 2024NON-FINAL ACTION E-MAILED