KEEP IT REAL Trademark

Trademark Overview

On Friday, April 3, 2020, a trademark application was filed for KEEP IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL trademark a serial number of 88858370. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, January 8, 2024. This trademark is owned by Dhanesa. The KEEP IT REAL trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

Cosmetics; Cosmetics and make-up; Make-up; Make-up for the face and body; Make-up foundations; Make-up pencils; Make-up powder; Compacts containing make-up; Eyebrow cosmetics; Eyes make-up; Facial make-up; Foundation make-up; Lip stains; Lip glosses; Lip cream; Natural mineral make-up; Powder for make-up; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Contour make-up sticks; Eye make-up; Solid powder for cosmetic compacts; Beauty care cosmetics; Nutritional oils for cosmetic purposes; Cosmetics sold as an integral component of non-medicated skincare preparations

On-line retail store services featuring subscription boxes containing cosmetics, makeup, skincare, wellness products and nutrition products; On-line wholesale store services featuring cosmetics, makeup, skincare wellness products and nutrition products; On-line wholesale and retail store services featuring cosmetics, makeup, skincare, wellness products and nutrition products
keep it real

General Information

Serial Number88858370
Word MarkKEEP IT REAL
Filing DateFriday, April 3, 2020
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, January 8, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 13, 2020

Trademark Statements

Goods and ServicesCosmetics; Cosmetics and make-up; Make-up; Make-up for the face and body; Make-up foundations; Make-up pencils; Make-up powder; Compacts containing make-up; Eyebrow cosmetics; Eyes make-up; Facial make-up; Foundation make-up; Lip stains; Lip glosses; Lip cream; Natural mineral make-up; Powder for make-up; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Contour make-up sticks; Eye make-up; Solid powder for cosmetic compacts; Beauty care cosmetics; Nutritional oils for cosmetic purposes; Cosmetics sold as an integral component of non-medicated skincare preparations
Goods and ServicesOn-line retail store services featuring subscription boxes containing cosmetics, makeup, skincare, wellness products and nutrition products; On-line wholesale store services featuring cosmetics, makeup, skincare wellness products and nutrition products; On-line wholesale and retail store services featuring cosmetics, makeup, skincare, wellness products and nutrition products

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, April 9, 2020
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 9, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameAEON FORTUNE
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressHIGHLANDS RANCH, CO 80126
Party NameDhanesa
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHighlands Ranch, CO 80130
Party NameDhanesa
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHighlands Ranch, CO 80130

Trademark Events

Event DateEvent Description
Monday, January 8, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, January 8, 2024ABANDONMENT - NO USE STATEMENT FILED
Friday, September 22, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 21, 2023SOU EXTENSION 5 GRANTED
Thursday, June 8, 2023SOU EXTENSION 5 FILED
Wednesday, September 13, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, September 1, 2023NOTICE OF REVIVAL - E-MAILED
Thursday, August 31, 2023SOU EXTENSION RECEIVED WITH TEAS PETITION
Thursday, August 31, 2023NOTICE OF REVIVAL - E-MAILED
Thursday, August 31, 2023PETITION TO REVIVE-GRANTED
Thursday, August 31, 2023TEAS PETITION TO REVIVE RECEIVED
Monday, July 10, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, July 10, 2023ABANDONMENT - NO USE STATEMENT FILED
Friday, June 23, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 6, 2023SOU EXTENSION 4 GRANTED
Wednesday, March 1, 2023TEAS POST PUBLICATION AMENDMENT RECEIVED
Sunday, September 25, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, August 20, 2022SOU EXTENSION 4 FILED
Saturday, August 20, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, March 29, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, March 27, 2022SOU EXTENSION 3 GRANTED
Sunday, March 27, 2022SOU EXTENSION 3 FILED
Sunday, March 27, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, October 5, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 1, 2021SOU EXTENSION 2 GRANTED
Friday, October 1, 2021SOU EXTENSION 2 FILED
Friday, October 1, 2021SOU TEAS EXTENSION RECEIVED
Saturday, May 15, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 14, 2021SOU EXTENSION 1 GRANTED
Saturday, May 1, 2021SOU EXTENSION 1 FILED
Monday, May 10, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, May 1, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, December 8, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 13, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 13, 2020PUBLISHED FOR OPPOSITION
Wednesday, September 23, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, September 9, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 1, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 31, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, August 31, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 31, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 31, 2020NON-FINAL ACTION E-MAILED
Monday, August 31, 2020NON-FINAL ACTION WRITTEN
Wednesday, August 26, 2020PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, August 18, 2020WITHDRAWN FROM PUB - OG REVIEW QUERY
Saturday, August 1, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, July 11, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, July 11, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, July 11, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 26, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 26, 2020NON-FINAL ACTION E-MAILED
Friday, June 26, 2020NON-FINAL ACTION WRITTEN
Tuesday, June 23, 2020ASSIGNED TO EXAMINER
Thursday, April 9, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 7, 2020NEW APPLICATION ENTERED

Related Keywords

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