KEEP IT REAL. Trademark

Trademark Overview


On Friday, January 6, 2017, a trademark application was filed for KEEP IT REAL. with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL. trademark a serial number of 87292174. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 8, 2026. This trademark is owned by SONENDO, INC.. The KEEP IT REAL. trademark is filed in the Medical Instrument Products category with the following description:

Dental instruments for use in dental procedures, endodontic procedures, and oral surgeries; Medical and dental sonic energy delivery systems, comprised of hand-held applicators for delivery of flowable materials, spacer caps, sealing caps, tooth caps, sizers for gauging depth, monitors, and consoles; Hand-held applicators for delivery of flowable materials, spacer caps, sealing caps, tooth caps, sizers for gauging depth, monitors, and consoles, all for use in medical and dental procedures; Kits comprising hand-held applicators for the delivery of flowable materials, spacer caps, sealing caps, tooth caps, and sizers for gauging depth, all for use in medical and dental procedures
keep it real.

General Information


Serial Number87292174
Word MarkKEEP IT REAL.
Filing DateFriday, January 6, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 8, 2026
Registration Number5891649
Registration DateTuesday, October 22, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 17, 2017

Trademark Statements


Goods and ServicesDental instruments for use in dental procedures, endodontic procedures, and oral surgeries; Medical and dental sonic energy delivery systems, comprised of hand-held applicators for delivery of flowable materials, spacer caps, sealing caps, tooth caps, sizers for gauging depth, monitors, and consoles; Hand-held applicators for delivery of flowable materials, spacer caps, sealing caps, tooth caps, sizers for gauging depth, monitors, and consoles, all for use in medical and dental procedures; Kits comprising hand-held applicators for the delivery of flowable materials, spacer caps, sealing caps, tooth caps, and sizers for gauging depth, all for use in medical and dental procedures
Certificate of Correction for RegistrationThe drawing is corrected to appear as follows: KEEP IT REAL.

Classification Information


International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 8, 2026
Primary Code010
First Use Anywhere DateWednesday, March 6, 2019
First Use In Commerce DateWednesday, March 6, 2019

Trademark Owner History


Party NameSONENDO, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLaguna Hills, CA 92653
US

Party NameSONENDO, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLaguna Hills, CA 92653
US

Party NameSONENDO, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLaguna Hills, CA 92653
US

Trademark Events


Event DateEvent Description
Tuesday, January 10, 2017NEW APPLICATION ENTERED
Friday, January 13, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 15, 2017ASSIGNED TO EXAMINER
Tuesday, February 28, 2017NON-FINAL ACTION WRITTEN
Tuesday, February 28, 2017NON-FINAL ACTION E-MAILED
Tuesday, February 28, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, August 21, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, August 21, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 22, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 5, 2017EXAMINERS AMENDMENT -WRITTEN
Tuesday, September 5, 2017EXAMINERS AMENDMENT E-MAILED
Tuesday, September 5, 2017NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, September 5, 2017EXAMINER'S AMENDMENT ENTERED
Wednesday, September 6, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 27, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 17, 2017PUBLISHED FOR OPPOSITION
Tuesday, October 17, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 12, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 5, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, June 5, 2018SOU EXTENSION 1 FILED
Tuesday, June 5, 2018SOU EXTENSION 1 GRANTED
Thursday, June 7, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 6, 2018SOU TEAS EXTENSION RECEIVED
Thursday, December 6, 2018SOU EXTENSION 2 FILED
Thursday, December 6, 2018SOU EXTENSION 2 GRANTED
Saturday, December 8, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 5, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, June 15, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, June 5, 2019USE AMENDMENT FILED
Sunday, June 16, 2019STATEMENT OF USE PROCESSING COMPLETE
Wednesday, July 17, 2019SU - NON-FINAL ACTION - WRITTEN
Wednesday, July 17, 2019NON-FINAL ACTION E-MAILED
Wednesday, July 17, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 17, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 18, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 22, 2019REGISTERED-PRINCIPAL REGISTER
Monday, December 9, 2019TEAS SECTION 7 REQUEST RECEIVED
Thursday, January 23, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 30, 2020AMENDMENT UNDER SECTION 7 - PROCESSED
Friday, February 21, 2020OTQR WITHDRAWAL FROM PUBLICATION
Monday, March 9, 2020CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, October 22, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, May 8, 2026CANCELLED SEC. 8 (6-YR)