KEEP IT REAL Trademark

Trademark Overview


On Monday, January 4, 2016, a trademark application was filed for KEEP IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL trademark a serial number of 86864381. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, January 31, 2024. This trademark is owned by Hampshire Pizza Inc.. The KEEP IT REAL trademark is filed in the Staple Food Products category with the following description:

Lasagna; Pizza crust; Pizza dough; Pizza sauce; Pizzas; Pizzas; Spaghetti; Spaghetti; Spaghetti and meatballs; Spaghetti sauce; Fresh pizza
keep it real

General Information


Serial Number86864381
Word MarkKEEP IT REAL
Filing DateMonday, January 4, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, January 31, 2024
Registration Number5070123
Registration DateTuesday, October 25, 2016
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 24, 2016

Trademark Statements


Goods and ServicesLasagna; Pizza crust; Pizza dough; Pizza sauce; Pizzas; Pizzas; Spaghetti; Spaghetti; Spaghetti and meatballs; Spaghetti sauce; Fresh pizza

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, January 12, 2016
Primary Code030
First Use Anywhere DateMonday, January 4, 2016
First Use In Commerce DateSaturday, April 30, 2016

Trademark Owner History


Party NameHampshire Pizza Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWarrenville, IL 60555

Party NameHampshire Pizza Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWarrenville, IL 60555

Party NameHampshire Pizza Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWarrenville, IL 60555

Trademark Events


Event DateEvent Description
Thursday, January 7, 2016NEW APPLICATION ENTERED
Tuesday, January 12, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 20, 2016ASSIGNED TO EXAMINER
Wednesday, April 20, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 4, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 24, 2016PUBLISHED FOR OPPOSITION
Tuesday, May 24, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 19, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 16, 2016TEAS STATEMENT OF USE RECEIVED
Friday, September 9, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 16, 2016USE AMENDMENT FILED
Friday, September 9, 2016STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 22, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, September 23, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 25, 2016REGISTERED-PRINCIPAL REGISTER
Monday, October 25, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 19, 2023TEAS SECTION 8 & 15 RECEIVED
Thursday, October 19, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 19, 2023POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, October 19, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, December 21, 2023POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, December 21, 2023TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, January 31, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, January 31, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, October 26, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, October 28, 2025TEAS SECTION 8 & 9 RECEIVED