KEEP IT REAL Trademark

Trademark Overview

On Monday, November 9, 2009, a trademark application was filed for KEEP IT REAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT REAL trademark a serial number of 76700266. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, December 21, 2021. This trademark is owned by The Sweetwater Company, Inc. The KEEP IT REAL trademark is filed in the Light Beverage Products category with the following description:

Bottled water
keep it real

General Information

Serial Number76700266
Word MarkKEEP IT REAL
Filing DateMonday, November 9, 2009
Status800 - REGISTERED AND RENEWED
Status DateTuesday, December 21, 2021
Registration Number3938174
Registration DateTuesday, March 29, 2011
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 8, 2010

Trademark Statements

Goods and ServicesBottled water

Classification Information

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, November 16, 2009
Primary Code032
First Use Anywhere DateWednesday, September 9, 2009
First Use In Commerce DateWednesday, September 9, 2009

Trademark Owner History

Party NameDS SERVICES OF AMERICA, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressTampa, FL 33607
Party NameThe Sweetwater Company, Inc
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCulver, OR 97734
Party NameThe Sweetwater Company, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCulver, OR 97734
Party NameThe Sweetwater Company, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCulver, OR 97734

Trademark Events

Event DateEvent Description
Tuesday, February 16, 2010NON-FINAL ACTION WRITTEN
Monday, November 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 20, 2009APPLICATION FILING RECEIPT MAILED
Tuesday, February 16, 2010ASSIGNED TO EXAMINER
Tuesday, February 16, 2010NON-FINAL ACTION E-MAILED
Tuesday, February 16, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 14, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 30, 2010ASSIGNED TO LIE
Friday, April 30, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 30, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 30, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 5, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, June 8, 2010PUBLISHED FOR OPPOSITION
Tuesday, June 8, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 3, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 28, 2011TEAS STATEMENT OF USE RECEIVED
Friday, January 28, 2011USE AMENDMENT FILED
Friday, February 18, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, February 22, 2011STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 22, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 22, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, February 23, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 29, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, March 28, 2017TEAS SECTION 8 & 15 RECEIVED
Thursday, May 11, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 11, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, May 11, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, March 29, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, March 29, 2021TEAS SECTION 8 & 9 RECEIVED
Friday, December 17, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, July 3, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, July 3, 2021POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Wednesday, August 4, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 17, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 17, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 17, 2021TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, December 17, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 17, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 20, 2021TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Tuesday, December 21, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 21, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, December 21, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, January 13, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 13, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, January 13, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 13, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, January 13, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 20, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY

Related Keywords

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