KEEP IT ORIGINAL Trademark

Trademark Overview


On Thursday, May 8, 2025, a trademark application was filed for KEEP IT ORIGINAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT ORIGINAL trademark a serial number of 99175233. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, May 29, 2025. This trademark is owned by Mars, Incorporated. The KEEP IT ORIGINAL trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Rice; pasta; noodles; Dumplings, namely, Chinese stuffed dumplings, Chinese steamed dumplings, Korean-style dumplings, Japanese-style dumplings, flour-based dumplings, flour-based stuffed dumplings, flour-based steamed dumplings, flour-based dumplings stuffed with meat, flour-based dumplings stuffed with poultry, flour-based dumplings stuffed with seafood, and flour-based dumplings stuffed with vegetables; preparations made from cereals, namely, stuffing mixes containing bread, boa buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; processed grains; processed cereals; processed grains, starches, and goods made thereof, namely, boa buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; whole grain rice; lo...

Meat; poultry; vegetables, cooked; processed fruits, fungi and vegetables (including nuts and pulses); processed vegetables; processed legumes; processed lentils; processed chickpeas; processed beans; beans in sauce; snack foods based on vegetables; pre-cooked curry stew; vegetarian chili; chili con carne; prepared dishes consisting principally of meat; prepared vegetable dishes; prepared meals consisting primarily of meat; prepared meals consisting primarily of meat substitutes; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; frozen meals consisting primarily of vegetables; frozen meals consisting primarily of meat; frozen meals consisting primarily of meat substitutes; frozen meals consisting primarily of poultry; ready cooked meals consisting primarily of meat; ready cooked meals consisting primarily of meat substitutes; ready cooked meals consisting primarily of poultry; ready cooked meals consisting primarily of vegetables
keep it original

General Information


Serial Number99175233
Word MarkKEEP IT ORIGINAL
Filing DateThursday, May 8, 2025
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateThursday, May 29, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesRice; pasta; noodles; Dumplings, namely, Chinese stuffed dumplings, Chinese steamed dumplings, Korean-style dumplings, Japanese-style dumplings, flour-based dumplings, flour-based stuffed dumplings, flour-based steamed dumplings, flour-based dumplings stuffed with meat, flour-based dumplings stuffed with poultry, flour-based dumplings stuffed with seafood, and flour-based dumplings stuffed with vegetables; preparations made from cereals, namely, stuffing mixes containing bread, boa buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; processed grains; processed cereals; processed grains, starches, and goods made thereof, namely, boa buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; whole grain rice; long grain rice; wild rice; brown rice; basmati rice; parboiled rice; risotto; rice mixes; packaged meal mixes consisting primarily of rice; processed quinoa; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; cereal-based snack food; rice-based snack food; snack foods consisting principally of pasta; snack foods consisting principally of rice; Prepared, ready-to-eat or packaged meals consisting primarily of pasta; Prepared, ready-to-eat or packaged meals consisting primarily of rice; Prepared, ready-to-eat or packaged meals consisting primarily of processed grains; Prepared, ready-to-eat or packaged meals consisting primarily of processed cereals; Prepared, ready-to-eat or packaged meals consisting primarily of quinoa; Prepared, ready-to-eat or packaged meals consisting primarily of noodles; processed grains combined in unitary packages with seasonings and flavorings; processed cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages with edible seeds, pulses, legumes, or vegetables; rice combined in unitary packages with seasonings and flavorings; processed grains combined in unitary packages with edible seeds, pulses, legumes, or vegetables; processed cereals combined in unitary packages with edible seeds, pulses, legumes, or vegetables; processed quinoa combined in unitary packages with edible seeds, pulses, legumes, or vegetables; rice combined in unitary packages with edible seeds, pulses, legumes, or vegetables; pasta combined in unitary packages with edible seeds, pulses, legumes, or vegetables; noodles combined in unitary packages with edible seeds, pulses, legumes, or vegetables; frozen meals consisting primarily of pasta; frozen meals consisting primarily of rice; frozen meals consisting primarily of processed grains; frozen meals consisting primarily of processed cereals; frozen meals consisting primarily of quinoa; frozen meals consisting primarily of noodles; Frozen, prepared, ready-to-eat or packaged meals consisting of processed grains and one or more of the following: meat, poultry, seafood, vegetables, or sauce; Frozen, prepared, ready-to-eat or packaged meals consisting of processed cereals and one or more of the following: meat, poultry, seafood, vegetables, or sauce; Frozen, prepared, ready-to-eat or packaged meals consisting of rice and one or more of the following: meat, poultry, seafood, vegetables, or sauce; Frozen, prepared, ready-to-eat or packaged meals consisting of noodles and one or more of the following: meat, poultry, seafood, vegetables, or sauce; Bibimbap-style meals consisting of rice and one or more of the following: meat, poultry, seafood, or vegetables
Goods and ServicesMeat; poultry; vegetables, cooked; processed fruits, fungi and vegetables (including nuts and pulses); processed vegetables; processed legumes; processed lentils; processed chickpeas; processed beans; beans in sauce; snack foods based on vegetables; pre-cooked curry stew; vegetarian chili; chili con carne; prepared dishes consisting principally of meat; prepared vegetable dishes; prepared meals consisting primarily of meat; prepared meals consisting primarily of meat substitutes; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; frozen meals consisting primarily of vegetables; frozen meals consisting primarily of meat; frozen meals consisting primarily of meat substitutes; frozen meals consisting primarily of poultry; ready cooked meals consisting primarily of meat; ready cooked meals consisting primarily of meat substitutes; ready cooked meals consisting primarily of poultry; ready cooked meals consisting primarily of vegetables

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Trademark Events


Event DateEvent Description
Thursday, May 8, 2025NEW APPLICATION ENTERED
Thursday, May 8, 2025APPLICATION FILING RECEIPT MAILED
Thursday, May 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 29, 2025ASSIGNED TO EXAMINER