KEEP IT ORIGINAL Trademark

Trademark Overview


On Thursday, May 8, 2025, a trademark application was filed for KEEP IT ORIGINAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT ORIGINAL trademark a serial number of 99175233. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, December 22, 2025. This trademark is owned by Mars, Incorporated. The KEEP IT ORIGINAL trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

Rice; pasta; noodles; dumplings, namely, Chinese stuffed dumplings, Chinese steamed dumplings, Korean-style dumplings, Japanese stuffed dumplings, flour-based dumplings, flour-based stuffed dumplings, flour-based steamed dumplings, flour-based dumplings stuffed with meat, flour-based dumplings stuffed with poultry, flour-based dumplings stuffed with seafood, and flour-based dumplings stuffed with vegetables; preparations made from cereals, namely, stuffing mixes containing bread, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; processed grains; processed cereals; processed grains, starches for cooking and food, and goods made thereof, namely, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg roll...

Meat; poultry; vegetables, cooked; processed fruits, edible fungi and vegetables, including shelled nuts and processed pulses; processed vegetables; processed legumes; processed lentils; processed chickpeas; processed beans; cooked beans in sauce; processed beans in sauce; snack foods based on vegetables, namely, vegetable-based snack foods; pre-cooked curry stew; vegetarian chili; chili con carne; prepared dishes consisting principally of meat; prepared dishes consisting primarily of vegetables; prepared meals consisting primarily of meat; prepared meals consisting primarily of meat substitutes; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; frozen meals consisting primarily of vegetables; frozen meals consisting primarily of meat; frozen meals consisting primarily of meat substitutes; frozen meals consisting primarily of poultry; ready-to-eat cooked meals consisting primarily of meat; ready-to-eat cooked meals consisting primarily o...
keep it original

General Information


Serial Number99175233
Word MarkKEEP IT ORIGINAL
Filing DateThursday, May 8, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateMonday, December 22, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 13, 2026

Trademark Statements


Goods and ServicesRice; pasta; noodles; dumplings, namely, Chinese stuffed dumplings, Chinese steamed dumplings, Korean-style dumplings, Japanese stuffed dumplings, flour-based dumplings, flour-based stuffed dumplings, flour-based steamed dumplings, flour-based dumplings stuffed with meat, flour-based dumplings stuffed with poultry, flour-based dumplings stuffed with seafood, and flour-based dumplings stuffed with vegetables; preparations made from cereals, namely, stuffing mixes containing bread, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; processed grains; processed cereals; processed grains, starches for cooking and food, and goods made thereof, namely, dumplings being bao buns, steamed buns, steamed buns stuffed with meat, steamed buns stuffed with poultry, steamed buns stuffed with seafood, steamed buns stuffed with vegetables, egg rolls, and spring rolls; whole grain rice; long grain rice; wild rice; brown rice; basmati rice; parboiled rice; risotto; rice mixes; packaged meal mixes consisting primarily of rice; processed quinoa; pasta-based prepared meals; rice-based prepared meals; noodle-based prepared meals; instant noodles; instant rice; cereal-based snack food; rice-based snack food; snack foods consisting principally of pasta; snack foods consisting principally of rice; prepared, ready-to-eat or packaged meals consisting primarily of pasta; prepared, ready-to-eat or packaged meals consisting primarily of rice; prepared, ready-to-eat or packaged meals consisting primarily of processed grains; prepared, ready-to-eat or packaged meals consisting primarily of processed cereals; prepared, ready-to-eat or packaged meals consisting primarily of quinoa; prepared, ready-to-eat or packaged meals consisting primarily of noodles; processed grains combined in unitary packages with seasonings and flavorings; processed cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages with seasonings and flavorings; processed quinoa and cereals combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; rice combined in unitary packages with seasonings and flavorings; processed grains combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; processed cereals combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; processed quinoa combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; rice combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; pasta combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; noodles combined in unitary packages and also including one or more of edible seeds being seasonings and flavorings and processed pulses, legumes, or vegetables; frozen meals consisting primarily of pasta; frozen meals consisting primarily of rice; frozen meals consisting primarily of processed grains; frozen meals consisting primarily of processed cereals; frozen meals consisting primarily of quinoa; frozen meals consisting primarily of noodles; frozen, prepared, ready-to-eat or packaged meals consisting primarily of processed grains and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of processed cereals and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of rice and with one or more of meat, poultry, seafood, vegetables, or sauce; frozen, prepared, ready-to-eat or packaged meals consisting primarily of noodles and with one or more of meat, poultry, seafood, vegetables, or sauce; Bibimbap-style meals consisting primarily of rice with one or more of meat, poultry, seafood, or vegetables
Goods and ServicesMeat; poultry; vegetables, cooked; processed fruits, edible fungi and vegetables, including shelled nuts and processed pulses; processed vegetables; processed legumes; processed lentils; processed chickpeas; processed beans; cooked beans in sauce; processed beans in sauce; snack foods based on vegetables, namely, vegetable-based snack foods; pre-cooked curry stew; vegetarian chili; chili con carne; prepared dishes consisting principally of meat; prepared dishes consisting primarily of vegetables; prepared meals consisting primarily of meat; prepared meals consisting primarily of meat substitutes; prepared meals consisting primarily of poultry; prepared meals consisting primarily of vegetables; frozen meals consisting primarily of vegetables; frozen meals consisting primarily of meat; frozen meals consisting primarily of meat substitutes; frozen meals consisting primarily of poultry; ready-to-eat cooked meals consisting primarily of meat; ready-to-eat cooked meals consisting primarily of meat substitutes; ready-to-eat cooked meals consisting primarily of poultry; ready-to-eat cooked meals consisting primarily of vegetables

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, May 8, 2025
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Trademark Events


Event DateEvent Description
Thursday, May 8, 2025NEW APPLICATION ENTERED
Thursday, May 8, 2025APPLICATION FILING RECEIPT MAILED
Thursday, May 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 29, 2025ASSIGNED TO EXAMINER
Friday, June 6, 2025NON-FINAL ACTION WRITTEN
Friday, June 6, 2025NON-FINAL ACTION E-MAILED
Friday, June 6, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 3, 2025APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, September 3, 2025APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Thursday, December 4, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 4, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 4, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, December 12, 2025APPROVED FOR PUB - PRINCIPAL REGISTER