| Serial Number | 97594334 |
| Word Mark | KEEP IT GENUINE |
| Filing Date | Friday, September 16, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 20, 2025 |
| Registration Number | 7803971 |
| Registration Date | Tuesday, May 20, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 7, 2023 |
| Goods and Services | Retail store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for marine and lawn and garden equipment; Wholesale store services and retail on-line ordering services also accessible by telephone, all featuring parts, aftermarket parts, accessories and related products for ATVs, watercrafts, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tires, wheels and related products for lawn equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring tools and related products for ATVs, watercrafts, marine and lawn and garden equipment; wholesale store services and retail on-line ordering services also accessible by telephone, all featuring shirts, and eyewear |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 20, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, September 15, 2022 |
| First Use In Commerce Date | Thursday, September 15, 2022 |
| Party Name | CONCORDE CAPITAL, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | OAKLAND PARK, FL 33334 |
| Party Name | CONCORDE CAPITAL, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | OAKLAND PARK, FL 33334 |
| Party Name | CONCORDE CAPITAL, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | OAKLAND PARK, FL 33334 |
| Party Name | Powersports Plus LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Albany, GA 31721 |
| Event Date | Event Description |
| Tuesday, September 20, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 20, 2022 | NEW APPLICATION ENTERED |
| Wednesday, June 28, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, June 28, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 28, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 28, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 20, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 27, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 27, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 28, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 2, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 18, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 7, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 2, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, June 26, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, June 26, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 26, 2024 | SOU EXTENSION 1 FILED |
| Wednesday, June 26, 2024 | SOU EXTENSION 1 GRANTED |
| Wednesday, November 6, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 2, 2025 | SOU EXTENSION 2 FILED |
| Tuesday, November 7, 2023 | PUBLISHED FOR OPPOSITION |
| Thursday, January 2, 2025 | USE AMENDMENT FILED |
| Thursday, January 2, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, April 8, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 10, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, April 10, 2025 | SOU EXTENSION 2 GRANTED |
| Friday, April 11, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, April 30, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, May 20, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 20, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, April 30, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |