KEEP IT CASUAL Trademark

Trademark Overview


On Wednesday, October 23, 2019, a trademark application was filed for KEEP IT CASUAL with the United States Patent and Trademark Office. The USPTO has given the KEEP IT CASUAL trademark a serial number of 88665142. The federal status of this trademark filing is REGISTERED as of Tuesday, September 27, 2022. This trademark is owned by Conopco, Inc.. The KEEP IT CASUAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated soaps; hair care preparations; hair sprays, hair dressings for men and women, hair lacquers, non-medicated hair liquid in the nature of hair styling preparations and liquid moisturizing treatments for the hair, non-medicated hair preservation treatment preparations for cosmetic purposes, non-medicated hair desiccating treatment preparations for cosmetic purposes
keep it casual

General Information


Serial Number88665142
Word MarkKEEP IT CASUAL
Filing DateWednesday, October 23, 2019
Status700 - REGISTERED
Status DateTuesday, September 27, 2022
Registration Number6859895
Registration DateTuesday, September 27, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 12, 2020

Trademark Statements


Goods and ServicesNon-medicated soaps; hair care preparations; hair sprays, hair dressings for men and women, hair lacquers, non-medicated hair liquid in the nature of hair styling preparations and liquid moisturizing treatments for the hair, non-medicated hair preservation treatment preparations for cosmetic purposes, non-medicated hair desiccating treatment preparations for cosmetic purposes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, October 29, 2019
Primary Code003
First Use Anywhere DateTuesday, February 1, 2022
First Use In Commerce DateTuesday, February 1, 2022

Trademark Owner History


Party NameELIDA BEAUTY US (IP) LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressFELTON, DE 19943

Party NameConopco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Party NameConopco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEnglewood Cliffs, NJ 07632

Trademark Events


Event DateEvent Description
Saturday, October 26, 2019NEW APPLICATION ENTERED
Tuesday, October 29, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, January 15, 2020ASSIGNED TO EXAMINER
Wednesday, January 22, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 22, 2020NON-FINAL ACTION WRITTEN
Wednesday, January 22, 2020NON-FINAL ACTION E-MAILED
Friday, March 27, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 27, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, March 27, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 30, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 12, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, April 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 12, 2020PUBLISHED FOR OPPOSITION
Tuesday, July 7, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 9, 2020SOU TEAS EXTENSION RECEIVED
Wednesday, December 9, 2020SOU EXTENSION 1 FILED
Wednesday, December 9, 2020SOU EXTENSION 1 GRANTED
Monday, December 27, 2021SOU EXTENSION 3 FILED
Friday, December 11, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 8, 2021SOU TEAS EXTENSION RECEIVED
Tuesday, June 8, 2021SOU EXTENSION 2 FILED
Tuesday, June 8, 2021SOU EXTENSION 2 GRANTED
Thursday, June 10, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 27, 2021SOU TEAS EXTENSION RECEIVED
Monday, December 27, 2021SOU EXTENSION 3 GRANTED
Wednesday, December 29, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 28, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, June 28, 2022USE AMENDMENT FILED
Tuesday, July 19, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 20, 2022STATEMENT OF USE PROCESSING COMPLETE
Monday, August 22, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, August 23, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 27, 2022REGISTERED-PRINCIPAL REGISTER
Thursday, June 13, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, September 27, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED