| Serial Number | 88324470 |
| Word Mark | KEEP IT 100 |
| Filing Date | Monday, March 4, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 5856968 |
| Registration Date | Tuesday, September 10, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 25, 2019 |
| Description of Mark | The mark consists of a drop with a halo around the top. In front of the image is the wording "KEEP IT" in bold, outlined uppercase letters with the number "100" below in bold outlined numerals on an angle with two horizontal, outlined and rounded bars underneath. |
| Pseudo Mark | KEEP IT ONE HUNDRED |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | electronic cigarette liquid (e-liquid) comprised of propylene glycol; electronic cigarette liquid (e-liquid) comprised of vegetable glycerin |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 22, 2019 |
| Primary Code | 034 |
| First Use Anywhere Date | Wednesday, February 1, 2017 |
| First Use In Commerce Date | Wednesday, February 1, 2017 |
| Party Name | LIQUID LABS LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wall Township, NJ 07719-9714 |
| Party Name | LIQUID LABS LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lakewood, NJ 08701 |
| Party Name | LIQUID LABS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lakewood, NJ 08701 |
| Event Date | Event Description |
| Wednesday, May 8, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 21, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 22, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 23, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 8, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, May 8, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 8, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, May 10, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 17, 2019 | ASSIGNED TO LIE |
| Tuesday, May 21, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 25, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 13, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, May 21, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 5, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 25, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 10, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, September 22, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 30, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 30, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |