| Serial Number | 88318449 |
| Word Mark | KEEP IT 100 |
| Filing Date | Wednesday, February 27, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 5907140 |
| Registration Date | Tuesday, November 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 27, 2019 |
| Description of Mark | The mark consists of a drop with a halo around the top. In front of the image is the wording "KEEP IT" in bold, outlined uppercase letters with the number "100" below in bold outlined numerals on an angle with two horizontal, outlined and rounded bars underneath. |
| Pseudo Mark | KEEP IT ONE HUNDRED |
| Goods and Services | electronic cigarette liquid (e-liquid) comprised of essential oils |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "100" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 19, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, February 1, 2017 |
| First Use In Commerce Date | Wednesday, February 1, 2017 |
| Party Name | LIQUID LABS LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Wall Township, NJ 07719-9714 |
| Party Name | LIQUID LABS LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lakewood, NJ 08701 |
| Party Name | LIQUID LABS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lakewood, NJ 08701 |
| Event Date | Event Description |
| Tuesday, March 19, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 21, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 8, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, May 8, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 8, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 8, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 10, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 16, 2019 | ASSIGNED TO LIE |
| Friday, July 19, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 19, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 22, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 7, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 27, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 27, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 13, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, September 22, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, September 30, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, September 30, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, October 15, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, October 15, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, October 15, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |