KEEP FIT Trademark

Trademark Overview


On Tuesday, July 12, 2011, a trademark application was filed for KEEP FIT with the United States Patent and Trademark Office. The USPTO has given the KEEP FIT trademark a serial number of 85369436. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 28, 2018. This trademark is owned by Blue Cross Blue Shield of Michigan. The KEEP FIT trademark is filed in the Insurance & Financial Services category with the following description:

insurance services, namely, underwriting, issuance and administration of personal health and medical insurance plans that are offered with wellness incentives to people who engage in certain healthy behaviors
keep fit

General Information


Serial Number85369436
Word MarkKEEP FIT
Filing DateTuesday, July 12, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 28, 2018
Registration Number4147895
Registration DateTuesday, May 22, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 20, 2011

Trademark Statements


Goods and Servicesinsurance services, namely, underwriting, issuance and administration of personal health and medical insurance plans that are offered with wellness incentives to people who engage in certain healthy behaviors

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 28, 2018
Primary Code036
First Use Anywhere DateMonday, August 1, 2011
First Use In Commerce DateMonday, August 1, 2011

Trademark Owner History


Party NameBLUE CROSS BLUE SHIELD OF MICHIGAN MUTUAL INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressDETROIT, MI 48226

Party NameBlue Cross Blue Shield of Michigan
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDetroit, MI 48226

Party NameBlue Cross Blue Shield of Michigan
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDetroit, MI 48226

Party NameBlue Cross Blue Shield of Michigan
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDetroit, MI 48226

Trademark Events


Event DateEvent Description
Friday, December 28, 2018CANCELLED SEC. 8 (6-YR)
Monday, December 4, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 4, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 22, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 13, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 13, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 7, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 7, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, January 16, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 19, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 22, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, April 17, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, April 14, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, April 13, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, April 6, 2012STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 28, 2012USE AMENDMENT FILED
Friday, April 6, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, March 29, 2012TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, March 28, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, February 14, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 20, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 20, 2011PUBLISHED FOR OPPOSITION
Wednesday, November 30, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, November 17, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, November 17, 2011ASSIGNED TO LIE
Tuesday, October 25, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, October 25, 2011EXAMINER'S AMENDMENT ENTERED
Tuesday, October 25, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 25, 2011EXAMINERS AMENDMENT E-MAILED
Tuesday, October 25, 2011EXAMINERS AMENDMENT -WRITTEN
Thursday, October 13, 2011ASSIGNED TO EXAMINER
Monday, July 18, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, July 15, 2011NEW APPLICATION ENTERED IN TRAM