JUST WHAT MATTERS Trademark

Trademark Overview

On Wednesday, July 11, 2018, a trademark application was filed for JUST WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the JUST WHAT MATTERS trademark a serial number of 88034322. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, July 18, 2025. This trademark is owned by BRANDLESS, INC.. The JUST WHAT MATTERS trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store featuring a wide variety of consumer goods
just what matters

General Information

Serial Number88034322
Word MarkJUST WHAT MATTERS
Filing DateWednesday, July 11, 2018
Status710 - CANCELLED - SECTION 8
Status DateFriday, July 18, 2025
Registration Number5649320
Registration DateTuesday, January 8, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 23, 2018

Trademark Statements

Goods and ServicesOn-line retail store featuring a wide variety of consumer goods

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, July 19, 2025
Primary Code035
First Use Anywhere DateTuesday, July 11, 2017
First Use In Commerce DateTuesday, July 11, 2017

Trademark Owner History

Party NameONWARD PARTNERS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLindon, UT 84042
Party NameBRANDLESS LIQUIDATING TRUST
Party Type31 - New Owner After Registration
Legal Entity Type17 - Trust
AddressATLANTA, GA 30353
Party NameBRANDLESS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111
Party NameBRANDLESS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94129
Party NameBRANDLESS, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94129

Trademark Events

Event DateEvent Description
Saturday, July 14, 2018NEW APPLICATION ENTERED
Monday, July 16, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, September 9, 2018ASSIGNED TO EXAMINER
Thursday, September 13, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 3, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 23, 2018PUBLISHED FOR OPPOSITION
Tuesday, October 23, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 8, 2019REGISTERED-PRINCIPAL REGISTER
Monday, July 22, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, July 22, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, August 22, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 22, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 29, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, December 29, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 7, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 29, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 29, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 29, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 29, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 3, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 8, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 18, 2025CANCELLED SEC. 8 (6-YR)
Wednesday, May 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 3, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Related Keywords

matters what just variety consumer goods wide featuring retail store line