| Serial Number | 87649118 |
| Word Mark | JUST ADD WATER SIMPLIFY YOUR SELF-CARE |
| Filing Date | Tuesday, October 17, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 13, 2021 |
| Registration Number | 6322510 |
| Registration Date | Tuesday, April 13, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 7, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Vegetable based foodstuffs, namely, processed and pureed vegetables |
| Goods and Services | Pharmaceutical preparations in the nature of dietary and nutritional supplement powders; vegetable based foodstuffs in the nature of a nutraceutical for use as a dietary supplement |
| Description of Mark | The mark consists of an image of a single drop of water above a swirl design with the words "JUST ADD WATER SIMPLIFY YOUR SELF-CARE" on top. |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 26, 2017 |
| Primary Code | 005 |
| First Use Anywhere Date | Wednesday, January 31, 2018 |
| First Use In Commerce Date | Wednesday, January 31, 2018 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 26, 2017 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, October 23, 2016 |
| First Use In Commerce Date | Sunday, October 23, 2016 |
| Party Name | Serena Loves, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 US |
| Party Name | Serena Loves, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 US |
| Party Name | Serena Loves, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 US |
| Event Date | Event Description |
| Friday, October 20, 2017 | NEW APPLICATION ENTERED |
| Thursday, October 26, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 27, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, January 25, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, February 20, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 20, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 20, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, August 17, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, August 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 26, 2018 | FINAL REFUSAL WRITTEN |
| Wednesday, September 26, 2018 | FINAL REFUSAL E-MAILED |
| Wednesday, September 26, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, March 20, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Wednesday, March 20, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 21, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 25, 2019 | ASSIGNED TO EXAMINER |
| Monday, March 25, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 17, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 7, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 7, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 2, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 24, 2019 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, September 24, 2019 | SOU EXTENSION 1 FILED |
| Tuesday, September 24, 2019 | SOU EXTENSION 1 GRANTED |
| Thursday, September 26, 2019 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 18, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, July 8, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, June 18, 2020 | USE AMENDMENT FILED |
| Thursday, July 9, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 11, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, March 12, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 13, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, April 13, 2026 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |