| Serial Number | 98549980 |
| Word Mark | JUMEX EXCELENCIA DESDE 1961 |
| Filing Date | Tuesday, May 14, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, August 4, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 10, 2024 |
| Description of Mark | The mark consists of a blue background with the word "JUMEX" and a three-leaf design therein, above the words "EXCELENCIA DESDE 1961" and adjoining two-leaf designs. The words "JUMEX" and "EXCELENCIA DESDE 1961" are white and the leaf designs are green, except that the veins of the leaves in the designs are blue. |
| Pseudo Mark | JUMEX EXCELENCIA DESDE ONE NINE SIX ONE |
| Pseudo Mark | JUMEX EXCELENCIA DESDE ONE THOUSAND NINE HUNDRED SIXTY ONE |
| Pseudo Mark | JUMEX EXCELENCIA DESDE NINETEEN SIXTY ONE |
| Indication of Colors claimed | The color(s) blue, white, and green are claimed as a feature of the mark. |
| Goods and Services | Alcoholic beverages, except beers; alcoholic preparations for making beverages, namely, alcoholic cocktail mixes |
| NOT AVAILABLE | "EXCELENCIA DESDE 1961" |
| Translation of Words in Mark | The English translation of "EXCELENCIA DESDE 1961" in the mark is "EXCELLENCE SINCE 1961". |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 14, 2024 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Comercializadora Eloro S.A. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ecatepec de Morelos 55340 MX |
| Party Name | Comercializadora Eloro S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ecatepec de Morelos 55340 MX |
| Event Date | Event Description |
| Tuesday, May 14, 2024 | NEW APPLICATION ENTERED |
| Wednesday, August 7, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 7, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 25, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, November 12, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 12, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 12, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 15, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 15, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 15, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 15, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 4, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, November 15, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, December 10, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 10, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 4, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, August 4, 2025 | SOU EXTENSION 1 FILED |
| Monday, August 4, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 4, 2025 | SOU EXTENSION 1 GRANTED |
| Tuesday, August 5, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |