| Serial Number | 86947574 |
| Word Mark | JUMEX AGUAS FRESCAS HORCHATA |
| Filing Date | Monday, March 21, 2016 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 26, 2017 |
| Registration Number | 5365590 |
| Registration Date | Tuesday, December 26, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 27, 2017 |
| Description of Mark | The mark consists of the color blue applied to the cap of the container for the goods and three-dimensional product packaging trade dress for the goods, namely, raised horizontal bands that encircle the transparent bottle and a blue label with the wording "JUMEX", "AGUAS", "FRESCAS" and "HORCHATA" all in the color white, with a green three-point leaf emanating from the letter "M" in "JUMEX" and the wording "HORCHATA" outlined in tan; and the pictorial representation of an opening of a container with white liquid spilling out, a yellow flower, and two tan cinnamon sticks. The cap, neck and overall shape of the bottle are shown in broken lines and are not claimed as a feature of the mark. |
| Indication of Colors claimed | The color(s) white, tan, yellow, green and blue is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "AGUAS FRESCAS" in the mark is "fresh waters". |
| Goods and Services | Horchata beverage with juice; horchata |
| Disclaimer with Predetermined Text | "AGUAS FRESCAS" AND "HORCHATA" AND THE PICTORIAL REPRESENTATION OF HORCHATA AND CINNAMON STICKS |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 25, 2016 |
| Primary Code | 032 |
| First Use Anywhere Date | Tuesday, March 1, 2016 |
| First Use In Commerce Date | Wednesday, November 30, 2016 |
| Party Name | Comercializadora Eloro S.A. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Estado de Mexico MX |
| Party Name | Comercializadora Eloro S.A. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Estado de Mexico MX |
| Party Name | Comercializadora Eloro S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Estado de Mexico MX |
| Event Date | Event Description |
| Monday, December 26, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, December 26, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, November 23, 2017 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, November 22, 2017 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, November 22, 2017 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 1, 2017 | USE AMENDMENT FILED |
| Wednesday, November 15, 2017 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 1, 2017 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, August 22, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 27, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 27, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 7, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 22, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 17, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, May 4, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 3, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 3, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 5, 2017 | REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED |
| Tuesday, January 31, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 16, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 16, 2016 | NON-FINAL ACTION E-MAILED |
| Friday, December 16, 2016 | NON-FINAL ACTION WRITTEN |
| Monday, November 28, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 28, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 28, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, May 28, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, May 28, 2016 | NON-FINAL ACTION E-MAILED |
| Saturday, May 28, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, May 26, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, May 18, 2016 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Thursday, May 12, 2016 | ASSIGNED TO LIE |
| Friday, April 29, 2016 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Saturday, March 26, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 25, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, March 24, 2016 | NEW APPLICATION ENTERED IN TRAM |