| Serial Number | 87706957 |
| Word Mark | JUICE ALIVE |
| Filing Date | Monday, December 4, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, May 2, 2024 |
| Registration Number | 5492235 |
| Registration Date | Tuesday, June 12, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 27, 2018 |
| Description of Mark | The mark consists of the word "Juice" written above the word "Alive", with both words shaded in light blue with white accents and a royal blue border, centered in front of the image of an orange fruit, shaded in the color orange, with white accents above the letter "J" in the word "Juice", and below the letter "A" in the word "Alive", with a leaf design at the top of the orange, with the top half shaded in light green and the bottom half shaded in dark green. |
| Indication of Colors claimed | The color(s) orange, white, light blue, royal blue, light green, and dark green is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "JUICE" |
| Goods and Services | Concentrated fruit juice; Fruit juice beverages; Fruit juice concentrates |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 14, 2017 |
| Primary Code | 032 |
| First Use Anywhere Date | Saturday, April 1, 2017 |
| First Use In Commerce Date | Saturday, April 1, 2017 |
| Party Name | TRIDENT HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ST. LOUIS, MO 63110 |
| Party Name | Trident Marketing, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Katy, TX 77494 |
| Party Name | Trident Marketing, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Katy, TX 77494 |
| Party Name | Trident Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Katy, TX 77494 |
| Event Date | Event Description |
| Thursday, December 7, 2017 | NEW APPLICATION ENTERED |
| Thursday, December 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 15, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, February 21, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, February 21, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 7, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 27, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 27, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 12, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, July 23, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, July 23, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, July 23, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, July 23, 2020 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, July 23, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 12, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, July 23, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 29, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, August 30, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, November 2, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, May 2, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 2, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, May 2, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |