| Serial Number | 87701432 |
| Word Mark | JUAN J'S, LA DULCE COSTUMBRE |
| Filing Date | Wednesday, November 29, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 17, 2018 |
| Registration Number | 5518158 |
| Registration Date | Tuesday, July 17, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 1, 2018 |
| Goods and Services | Custard; Flan; Rice-based pudding dessert (arroz con leche); Flavored, sweetened gelatin desserts |
| Description of Mark | The mark consists of the head of a cowboy wearing a hat with a "J" on it, a handkerchief around his neck with a fold in it; the cowboy has small round eyes, eyebrows, thin smile, small curved nose, and hair parted in the middle under his hat; "Juan J's" is written in cursive below the cowboy image; below "Juan J's", a little of center to the right, are written the words "La dulce costumbre" in cursive lettering. |
| Name/Portrait Description and/or Consent Statement | The name, portrait, and/or signature shown in the mark identifies a living individual whose consent to register is made of record. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "LA DULCE COSTUMBRE" in the mark is "THE SWEET CUSTOM". |
| Disclaimer with Predetermined Text | "DULCE" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 9, 2017 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, March 1, 2015 |
| First Use In Commerce Date | Sunday, March 1, 2015 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Paramount, CA 90723 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Paramount, CA 90723 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Paramount, CA 90723 |
| Event Date | Event Description |
| Monday, July 17, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 17, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 1, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 1, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 11, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 29, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 29, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, March 29, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 29, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 29, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 22, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 21, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, March 21, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, March 21, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, March 21, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 21, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 13, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, December 12, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, December 9, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 2, 2017 | NEW APPLICATION ENTERED |