JOYSTICK HYDRATION Trademark
Trademark Overview
On Tuesday, January 28, 2025, a trademark application was filed for JOYSTICK HYDRATION with the United States Patent and Trademark Office. The USPTO has given the JOYSTICK HYDRATION trademark a serial number of 99021504. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, August 19, 2025. This trademark is owned by XP Brands LLC. The JOYSTICK HYDRATION trademark is filed in the Light Beverage Products category with the following description:
Soft drinks; Energy drinks; Non-alcoholic carbonated beverages; Non-alcoholic water-based beverages; Non-alcoholic fruit juice beverages; Concentrates for use in the preparation of energy drinks; Syrups for making energy drinks; Mixes for making energy drinks; Sports drinks, namely, energy drinks; Energy drinks with caffeine; Sports and energy drinks; Sugar-free energy drinks
General Information
| Serial Number | 99021504 |
| Word Mark | JOYSTICK HYDRATION |
| Filing Date | Tuesday, January 28, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 19, 2025 |
Trademark Statements
| Description of Mark | The mark consists of three lines of text displayed on a square background with rounded corners, the top line of text is shown in a stylized, capitalized font and reads "JOY" the middle line of text is in a stylized, capitalized font and reads "STICK" and the bottom line of text reads "HYDRATION" the letter "I" in the word "STICK" forms a joystick, with the top round handle substituting for the letter "O" in the word "JOY" and its base extending down to form the joystick base with a button, creating a rectangular background for the word "HYDRATION". |
| NOT AVAILABLE | "HYDRATION" |
| Goods and Services | Soft drinks; Energy drinks; Non-alcoholic carbonated beverages; Non-alcoholic water-based beverages; Non-alcoholic fruit juice beverages; Concentrates for use in the preparation of energy drinks; Syrups for making energy drinks; Mixes for making energy drinks; Sports drinks, namely, energy drinks; Energy drinks with caffeine; Sports and energy drinks; Sugar-free energy drinks |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 28, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, January 10, 2025 |
| First Use In Commerce Date | Friday, January 10, 2025 |
Trademark Owner History
| Party Name | XP Brands LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greenville, IN 47124 |
| Party Name | XP Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greenville, IN 47124 |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 28, 2025 | NEW APPLICATION ENTERED |
| Tuesday, January 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, July 1, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, July 10, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, July 10, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, July 10, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, July 10, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, July 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 13, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 19, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 19, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, July 9, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
