| Serial Number | 97673861 |
| Word Mark | JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO |
| Filing Date | Friday, November 11, 2022 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, February 13, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 13, 2024 |
| Description of Mark | The mark consists of an oval with a white background and a border comprised of a narrow blue outer line, a wide white line, a wide blue line, a gray line, a narrow white inner line and a blue gradient partially towards the center of the oval. Inside the top of the oval are the stylized words "EST. 1795" in black on a silver ribbon with a white border that is outlined in black and has black shading above the stylized words "JOSE CUERVO" in black. Across the middle of the oval is the stylized word "TRADICIONAL" in white letters with blue shading on a blue bar with an overall rectangular shape and an ornate thick silver border that is outlined in blue. At the bottom of the oval in front of the wide blue line and narrow white line borders are seven silver and gray coins. The stylized gray words "FOUNDED BY JOSE ANTONIO DE CUERVO" appears in the lower part of the wide white border. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark. |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| Pseudo Mark | JOSE CUERVO TRADICIONAL EST ONE SEVEN NINE FIVE FOUNDED BY JOSE ANTONIO DE CUERVO; JOSE CUERVO TRADICIONAL EST ONE THOUSAND SEVEN HUNDRED NINETY FIVE FOUNDED BY JOSE ANTONIO DE CUERVO; JOSE CUERVO TRADICIONAL EST SEVENTEEN NINETY FIVE FOUNDED BY JOSE ANTONIO DE CUERVO |
| Indication of Colors claimed | The color(s) blue, silver, white, black, and gray is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "TRADICIONAL" and "CUERVO" in the mark is "TRADITIONAL" and "RAVEN". |
| Goods and Services | Alcoholic beverages, except beer; distilled blue agave liquor |
| Disclaimer with Predetermined Text | "EST. 1795" AND "FOUNDED BY" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 3, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | Thursday, August 15, 2019 |
| First Use In Commerce Date | Thursday, August 15, 2019 |
| Party Name | Becle, S.A.B. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Obregón, Mexico City C.P.01210 MX |
| Party Name | Becle, S.A.B. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Obregón, Mexico City C.P.01210 MX |
| Event Date | Event Description |
| Tuesday, February 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 13, 2024 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, January 11, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 9, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 9, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 9, 2024 | ASSIGNED TO LIE |
| Monday, August 14, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, July 3, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, July 3, 2023 | LETTER OF SUSPENSION E-MAILED |
| Monday, July 3, 2023 | SUSPENSION LETTER WRITTEN |
| Saturday, June 3, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 2, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 2, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 5, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 5, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, May 5, 2023 | NON-FINAL ACTION WRITTEN |
| Thursday, April 27, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, December 6, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, December 3, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 15, 2022 | NEW APPLICATION ENTERED |