| Serial Number | 97673861 |
| Word Mark | JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO |
| Filing Date | Friday, November 11, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 30, 2024 |
| Registration Number | 7371014 |
| Registration Date | Tuesday, April 30, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 13, 2024 |
| Description of Mark | The mark consists of an oval with a white background and a border comprised of a narrow blue outer line, a wide white line, a wide blue line, a gray line, a narrow white inner line and a blue gradient partially towards the center of the oval. Inside the top of the oval are the stylized words "EST. 1795" in black on a silver ribbon with a white border that is outlined in black and has black shading above the stylized words "JOSE CUERVO" in black. Across the middle of the oval is the stylized word "TRADICIONAL" in white letters with blue shading on a blue bar with an overall rectangular shape and an ornate thick silver border that is outlined in blue. At the bottom of the oval in front of the wide blue line and narrow white line borders are seven silver and gray coins. The stylized gray words "FOUNDED BY JOSE ANTONIO DE CUERVO" appears in the lower part of the wide white border. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark. |
| Pseudo Mark | JOSE CUERVO TRADICIONAL EST ONE SEVEN NINE FIVE FOUNDED BY JOSE ANTONIO DE CUERVO; JOSE CUERVO TRADICIONAL EST ONE THOUSAND SEVEN HUNDRED NINETY FIVE FOUNDED BY JOSE ANTONIO DE CUERVO; JOSE CUERVO TRADICIONAL EST SEVENTEEN NINETY FIVE FOUNDED BY JOSE ANTONIO DE CUERVO |
| Indication of Colors claimed | The color(s) blue, silver, white, black, and gray is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "TRADICIONAL" and "CUERVO" in the mark is "TRADITIONAL" and "RAVEN". |
| Goods and Services | Alcoholic beverages, except beer; distilled blue agave liquor |
| NOT AVAILABLE | "EST. 1795" AND "FOUNDED BY" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, December 3, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | Thursday, August 15, 2019 |
| First Use In Commerce Date | Thursday, August 15, 2019 |
| Party Name | Becle, S.A.B. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Mexico City 01210 MX |
| Party Name | Becle, S.A.B. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Obregón, Mexico City C.P.01210 MX |
| Party Name | Becle, S.A.B. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Obregón, Mexico City C.P.01210 MX |
| Event Date | Event Description |
| Tuesday, November 15, 2022 | NEW APPLICATION ENTERED |
| Saturday, December 3, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 6, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 27, 2023 | ASSIGNED TO EXAMINER |
| Friday, May 5, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, May 5, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, May 5, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 2, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 2, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 3, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 3, 2023 | SUSPENSION LETTER WRITTEN |
| Monday, July 3, 2023 | LETTER OF SUSPENSION E-MAILED |
| Monday, July 3, 2023 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, August 14, 2023 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Tuesday, January 9, 2024 | ASSIGNED TO LIE |
| Tuesday, January 9, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 9, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 11, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 30, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, April 30, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 19, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 19, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, December 19, 2024 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Thursday, December 19, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Thursday, December 19, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 19, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 19, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |