| Serial Number | 88369143 |
| Word Mark | JOSE CUERVO TRADICIONAL CRISTALINO FABRICA LA ROJENA 1795 |
| Filing Date | Wednesday, April 3, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 7, 2023 |
| Registration Number | 7213450 |
| Registration Date | Tuesday, November 7, 2023 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 10, 2023 |
| Description of Mark | The mark consists of a representation of a bottle with gray oval in the center of which lies a smaller black oval and with four incomplete lines following the gray oval's outer edge. The ovals are bisected by silver horizontal lines ending in curves that connect to outline a rectangular banner that contains the word "TRADITIONAL" in silver. Below the banner is the word "CRISTALINO" in silver inside the black oval. Below the word "CRISTALINO" is the gray outline of a half circle. Above the banner is the gray outline of a half circle which contains the word "JOSE" on top of the word "CUERVO", both in silver and in stylized font. On the left of the center oval are eight circles colored black, with four circles located above the banner and four circles below the banner. On the right of the center oval are eight circles also colored black, again with four circles located above the banner, and four circles below the banner. The centered gray oval is surrounded by a series of seven circular shapes formed by small, gold circles between which the distance progressively increases. Below this overall design is a black horizontal banner in the center of which is a silver circle containing a silver crest composed of a design of a raven, agave plant and coa which is an agave harvesting tool, surrounded by floral leaves and a ribbon design, and having around the interior of the circle the wording "FABRICA LA ROJENA" in silver. The silver circle bisects two parallel lines in gold. At the top of the bottle is a thick black strip with gold and silver horizontal lines and a gold ribbed cap. |
| Indication of Colors claimed | The color(s) gray, black, silver, and gold is/are claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "CUERVO" in the mark is "CROW". "TRADICIONAL" in the mark is "TRADITIONAL", "CRISTALINO" in the mark is "CRYSTALLINE", and "FABRICA LA ROJENA" in the mark is "THE ROJENA FACTORY". |
| Goods and Services | Distilled blue agave liquor |
| NOT AVAILABLE | "CRISTALINO" |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 22, 2019 |
| Primary Code | 033 |
| First Use Anywhere Date | Friday, July 8, 2022 |
| First Use In Commerce Date | Friday, July 8, 2022 |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Jalisco C.P.45609 YT |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jalisco C.P.45609 MX |
| Party Name | TEQUILA CUERVO, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jalisco C.P.45609 MX |
| Event Date | Event Description |
| Saturday, April 6, 2019 | NEW APPLICATION ENTERED |
| Monday, April 22, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 23, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 8, 2019 | ASSIGNED TO EXAMINER |
| Wednesday, June 12, 2019 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 12, 2019 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 12, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, December 12, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 6, 2020 | ASSIGNED TO LIE |
| Thursday, January 9, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 9, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, January 16, 2020 | SUSPENSION LETTER WRITTEN |
| Thursday, January 16, 2020 | LETTER OF SUSPENSION E-MAILED |
| Thursday, January 16, 2020 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, July 20, 2020 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Tuesday, January 26, 2021 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, September 8, 2021 | SUSPENSION CHECKED - TO ATTORNEY FOR ACTION |
| Wednesday, September 8, 2021 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Thursday, March 10, 2022 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Wednesday, July 20, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 20, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 20, 2022 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Wednesday, July 20, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 17, 2022 | FINAL REFUSAL WRITTEN |
| Monday, October 17, 2022 | FINAL REFUSAL E-MAILED |
| Monday, October 17, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, December 6, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, December 6, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 7, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 8, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 21, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 10, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 10, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 7, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 7, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, September 7, 2023 | USE AMENDMENT FILED |
| Saturday, September 16, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, September 16, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, September 29, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, September 30, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 7, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, December 19, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, November 7, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, December 19, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 19, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, December 19, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 19, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 19, 2024 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Thursday, December 19, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |