JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO Trademark

Trademark Overview

On Wednesday, April 30, 2008, a trademark application was filed for JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO with the United States Patent and Trademark Office. The USPTO has given the JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO trademark a serial number of 77461622. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, February 25, 2025. This trademark is owned by Tequila Cuervo La Rojena, S.A. de C.V.. The JOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO trademark is filed in the Wines & Spirits category with the following description:

Distilled blue agave liquor
jose cuervo reserva de la familia tequila anejo jose cuervo hand crafted and aged in the town of tequila 1oo% agave propietario jose cuervo elaborado en jose cuervo no. 73 tequila jalisco 46400 compania premiada mundialmente con medallas de oro

General Information

Serial Number77461622
Word MarkJOSE CUERVO RESERVA DE LA FAMILIA TEQUILA ANEJO JOSE CUERVO HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA 1OO% AGAVE PROPIETARIO JOSE CUERVO ELABORADO EN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400 COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO
Filing DateWednesday, April 30, 2008
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, February 25, 2025
Registration Number5557567
Registration DateTuesday, September 11, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 26, 2018

Trademark Statements

Description of MarkThe mark consists of the color(s) red, green, gold, blue, yellow, black, white, and brown with the color red appearing in the words "JOSE CUERVO", "TEQUILA", "100% AGAVE", and in the wax-like seal over the cap and partially down the neck of the bottle, the color green appearing in the agave plant, the color gold appearing in the background behind the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", the words "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", and the two medallions, the color blue appearing in the background behind the words "JOSE CUERVO" and the ribbon, the color yellow appearing in the words "RESERVA DE LA FAMILIA", and "JOSE CUERVO", the color black appearing in the words "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO", ANEJO", "PROPIETARIO", and "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400", the color white appearing in the buildings and people, and the color brown appearing in the building, people, and the glass of the bottle. The mark consists of a six-sided label with the words "JOSE CUERVO" in red with blue background, "RESERVA DE LA FAMILIA" in yellow, "TEQUILA" in red, "COMPANIA PREMIADA MUNDIALMENTE CON MEDALLAS DE ORO" in black on gold background, "ANEJO" in black, "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA" in gold, "100% AGAVE" in red, "PROPIETARIO" in black, "JOSE CUERVO" in yellow, "ELABORADO IN JOSE CUERVO NO. 73 TEQUILA JALISCO 46400" in black with two medallions in gold, agave plant in green with a building in brown and white with a number of people in brown and white, with a wax-like seal on the cap of the bottle and partially down the neck of the bottle in red with a blue ribbon protruding from the bottom of the wax seal, the matter in the drawing shown by the dotted lines is not a part of the mark and it serves only to show the position of the mark on the packaging of the goods.
Indication of Colors claimedThe color(s) red, green, gold, blue, yellow, black, white and brown is/are claimed as a feature of the mark.
Translation of Words in MarkThe English translation of "CUERVO" is "CROW" or "RAVEN". The English translation of "RESERVA DE LA FAMILIA" is "FAMILY RESERVE". The English translation of "ANEJO" is "AGED". The English translation of "PROPIETARIO" is "PROPRIETARY" or "PROPERTY". The English translation of "ELABORADO EN", is "MADE IN". The English translation of "COMPANIA PREMIDIA MUNIALMENTE CON MEDALLAS DE ORO" is "WORLDWIDE GOLD-MEDAL AWARD-WINNING COMPANY".
Goods and ServicesDistilled blue agave liquor
NOT AVAILABLE"ANEJO", "HAND CRAFTED AND AGED IN THE TOWN OF TEQUILA", "100% AGAVE", "MADE IN", "TEQUILA JALISCO 46400", AND "COMPANIA PREMIDIA MUNIALMENTE CON MEDALLAS DE ORO", AND THE COLOR BROWN AS IT IS USED AS THE COLOR OF THE GLASS BOTTLE

Classification Information

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateMonday, May 5, 2008
Primary Code033
First Use Anywhere DateTuesday, February 28, 1995
First Use In Commerce DateTuesday, February 28, 1995

Trademark Owner History

Party NameBECLE, S.A.B. DE C.V.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMexico City 01210
MX
Party NameTequila Cuervo La Rojena, S.A. de C.V.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCodigo 45070
MX
Party NameTequila Cuervo La Rojena, S.A. de C.V.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCodigo 45070
MX
Party NameTequila Cuervo La Rojena, S.A. de C.V.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCodigo 45070
MX

Trademark Events

Event DateEvent Description
Wednesday, August 13, 2008NON-FINAL ACTION WRITTEN
Monday, May 5, 2008NEW APPLICATION ENTERED
Tuesday, May 6, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, August 5, 2008ASSIGNED TO EXAMINER
Thursday, August 14, 2008NON-FINAL ACTION MAILED
Tuesday, February 17, 2009PAPER RECEIVED
Wednesday, February 18, 2009ASSIGNED TO LIE
Wednesday, February 18, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 18, 2009AMENDMENT FROM APPLICANT ENTERED
Monday, March 9, 2009SUSPENSION LETTER WRITTEN
Tuesday, March 10, 2009LETTER OF SUSPENSION MAILED
Thursday, September 10, 2009REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, March 12, 2010REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, September 13, 2010SUSPENSION LETTER WRITTEN
Tuesday, September 14, 2010LETTER OF SUSPENSION MAILED
Tuesday, March 15, 2011SUSPENSION LETTER WRITTEN
Wednesday, March 16, 2011LETTER OF SUSPENSION MAILED
Friday, April 8, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 8, 2011TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Friday, April 8, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 8, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 28, 2011SUSPENSION LETTER WRITTEN
Thursday, April 28, 2011LETTER OF SUSPENSION E-MAILED
Thursday, April 28, 2011NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, October 28, 2011ASSIGNED TO LIE
Tuesday, November 1, 2011REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, May 3, 2012REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, November 5, 2012SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Friday, November 9, 2012REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, May 10, 2013REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Tuesday, November 12, 2013REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, May 22, 2014REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, December 3, 2014REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, June 10, 2015REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, December 11, 2015REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Monday, June 20, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, December 30, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, July 20, 2017NON-FINAL ACTION WRITTEN
Thursday, July 20, 2017NON-FINAL ACTION E-MAILED
Thursday, July 20, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 6, 2017ASSIGNED TO EXAMINER
Wednesday, October 18, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 25, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 25, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 8, 2017NON-FINAL ACTION WRITTEN
Wednesday, November 8, 2017NON-FINAL ACTION E-MAILED
Wednesday, November 8, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 9, 2018TEAS PETITION TO REVIVE RECEIVED
Wednesday, May 9, 2018PETITION TO REVIVE-GRANTED
Wednesday, May 9, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 9, 2018NOTICE OF REVIVAL - E-MAILED
Wednesday, May 23, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 23, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 24, 2018EXAMINERS AMENDMENT -WRITTEN
Thursday, May 24, 2018EXAMINERS AMENDMENT E-MAILED
Thursday, May 24, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, May 24, 2018EXAMINER'S AMENDMENT ENTERED
Thursday, May 24, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 6, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 26, 2018PUBLISHED FOR OPPOSITION
Tuesday, June 26, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 11, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, October 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, May 3, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 3, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, May 3, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, May 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 3, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, May 4, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, May 4, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 4, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 4, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 4, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 4, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, May 4, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, May 4, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 4, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, May 4, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 4, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, May 4, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 4, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 4, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, April 23, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Monday, September 11, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, April 23, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 23, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 23, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 23, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 23, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 11, 2024TEAS SECTION 8 & 15 RECEIVED
Thursday, December 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 29, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 25, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, February 25, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, December 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, December 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED

Related Keywords

cuervo jose tequila medallas elaborado jalisco compania propietario premiada mundialmente liquor agave blue distilled