JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA Trademark

Trademark Overview


On Thursday, August 5, 2021, a trademark application was filed for JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA with the United States Patent and Trademark Office. The USPTO has given the JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA trademark a serial number of 90867815. The federal status of this trademark filing is REGISTERED as of Tuesday, December 12, 2023. This trademark is owned by TEQUILA CUERVO, S.A. DE C.V.. The JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA trademark is filed in the Wines & Spirits category with the following description:

Distilled spirits, namely, spirits distilled from the blue tequilana weber variety of agave plant
jose cuervo jose cuervo especial fabrica la rojena tequila

General Information


Serial Number90867815
Word MarkJOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA
Filing DateThursday, August 5, 2021
Status700 - REGISTERED
Status DateTuesday, December 12, 2023
Registration Number7243430
Registration DateTuesday, December 12, 2023
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 7, 2023

Trademark Statements


Description of MarkThe mark consists of a bottle containing a silver label outlined in gold and blue that appears on the front of the bottle with the stacked wording "JOSE CUERVO ESPECIAL" appearing in black letters on the label; the signature "JOSE CUERVO" appears in silver color in cursive letters behind the wording as a water mark; above the wording there are seven coins in gold; below the wording appear a round red seal with gold outlining with the words "FABRICA LA ROJENA TEQUILA" in gold surrounding a crest containing a design of a raven, an agave plant and a coa, agave harvesting tool, surrounded by floral leaves, all in gold. The neck of the bottle is in silver color with the same aforementioned crest in blue and silver and a thin blue band underneath. The bottle of the cap is silver with a blue top. Near the bottom of the bottle there is a large blue rectangular label with thin silver bands on each end. The matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.
Indication of Colors claimedThe color(s) silver, red, blue, gold and black is/are claimed as a feature of the mark.
Translation of Words in MarkThe English translation of "CUERVO" "ESPECIAL and "FABRICA LA ROJENA" in the mark is "CROW or RAVEN" "SPECIAL" and "THE ROJENA FACTORY".
Goods and ServicesDistilled spirits, namely, spirits distilled from the blue tequilana weber variety of agave plant
NOT AVAILABLE"ESPECIAL, FABRICA AND TEQUILA"

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, September 30, 2021
Primary Code033
First Use Anywhere DateThursday, October 1, 2020
First Use In Commerce DateThursday, October 1, 2020

Trademark Owner History


Party NameTEQUILA CUERVO, S.A. DE C.V.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressJalisco C.P.45609
YT

Party NameTEQUILA CUERVO, S.A. DE C.V.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressJalisco C.P.45609
MX

Party NameTEQUILA CUERVO, S.A. DE C.V.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJalisco C.P.45609
MX

Trademark Events


Event DateEvent Description
Monday, October 4, 2021ASSIGNED TO EXAMINER
Monday, August 9, 2021NEW APPLICATION ENTERED
Thursday, September 30, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 1, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, October 14, 2021NON-FINAL ACTION WRITTEN
Thursday, October 14, 2021NON-FINAL ACTION E-MAILED
Thursday, October 14, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 20, 2021ASSIGNED TO EXAMINER
Monday, April 18, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 20, 2021NON-FINAL ACTION WRITTEN
Wednesday, October 20, 2021NON-FINAL ACTION E-MAILED
Wednesday, October 20, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 18, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 18, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, April 23, 2022FINAL REFUSAL WRITTEN
Saturday, April 23, 2022FINAL REFUSAL E-MAILED
Saturday, April 23, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, July 20, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 20, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 21, 2022EX PARTE APPEAL-INSTITUTED
Wednesday, July 20, 2022TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, July 20, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 21, 2022EXPARTE APPEAL RECEIVED AT TTAB
Friday, October 21, 2022JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, October 21, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Friday, October 28, 2022ACTION CONTINUING FINAL - COMPLETED
Friday, October 28, 2022ACTION DENYING REQ FOR RECON E-MAILED
Friday, October 28, 2022NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED
Tuesday, November 15, 2022JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, December 30, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 18, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 7, 2023PUBLISHED FOR OPPOSITION
Tuesday, February 7, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 4, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 4, 2023TEAS STATEMENT OF USE RECEIVED
Wednesday, October 4, 2023USE AMENDMENT FILED
Monday, October 16, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, October 16, 2023STATEMENT OF USE PROCESSING COMPLETE
Saturday, November 4, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 7, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 12, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, December 12, 2023REGISTERED-PRINCIPAL REGISTER
Thursday, December 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, December 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED