JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA Trademark

Trademark Overview


On Tuesday, March 1, 2016, a trademark application was filed for JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA with the United States Patent and Trademark Office. The USPTO has given the JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA trademark a serial number of 86925168. The federal status of this trademark filing is REGISTERED as of Tuesday, June 22, 2021. This trademark is owned by Tequila Cuervo, S.A. de C.V.. The JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA trademark is filed in the Wines & Spirits category with the following description:

Distilled blue agave liquor
jose cuervo jose cuervo especial fabrica la rojena tequila

General Information


Serial Number86925168
Word MarkJOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA
Filing DateTuesday, March 1, 2016
Status700 - REGISTERED
Status DateTuesday, June 22, 2021
Registration Number6396776
Registration DateTuesday, June 22, 2021
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 13, 2018

Trademark Statements


Description of MarkThe mark consists of a bottle filled with gold-colored liquid, a gold label outlined in gold and red appears on the front of the bottle, the wording "JOSE CUERVO ESPECIAL" appears in black letters on the label, the signature JOSE CUERVO appears in red cursive letters behind the wording, seven coins in gold appears above the label, a red seal with the words "FABRICA LA ROJENA TEQUILA" in gold with a crest containing a design of a raven, agave plant and coa (agave harvesting tool) in gold surrounded by floral leaves and a ribbon design in gold appears at the bottom of the label, the same crest appears at the neck in red on a gold neck band in gold, the cap of the bottle is red, a red band appears across the bottom of the bottle, the matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.
Indication of Colors claimedThe color(s) gold, red, and black is/are claimed as a feature of the mark.
Translation of Words in MarkThe English translation of "CUERVO" "ESPECIAL" and "FABRICA LA ROJENA" in the mark is "CROW or RAVEN" "SPECIAL" and "THE ROJENA FACTORY".
Goods and ServicesDistilled blue agave liquor
NOT AVAILABLE"ESPECIAL" AND "TEQUILA" AND "THE GOLD COLOR OF THE LIQUID IN THE BOTTLE"

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateSaturday, March 5, 2016
Primary Code033
First Use Anywhere DateThursday, October 1, 2020
First Use In Commerce DateThursday, October 1, 2020

Trademark Owner History


Party NameTequila Cuervo, S.A. de C.V.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressJalisco C.P.45609
YT

Party NameTequila Cuervo, S.A. de C.V.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressJalisco C.P.45601
MX

Party NameTequila Cuervo, S.A. de C.V.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJalisco C.P.45601
MX

Trademark Events


Event DateEvent Description
Thursday, April 14, 2016NON-FINAL ACTION E-MAILED
Friday, March 4, 2016NEW APPLICATION ENTERED
Saturday, March 5, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 8, 2016NOTICE OF DESIGN SEARCH CODE E-MAILED
Sunday, April 10, 2016ASSIGNED TO EXAMINER
Thursday, April 14, 2016NON-FINAL ACTION WRITTEN
Thursday, November 17, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Wednesday, May 17, 2017REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, April 14, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, May 3, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 3, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 3, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, May 7, 2016SUSPENSION LETTER WRITTEN
Saturday, May 7, 2016LETTER OF SUSPENSION E-MAILED
Saturday, May 7, 2016NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, November 16, 2016ASSIGNED TO LIE
Tuesday, March 13, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, November 22, 2017NON-FINAL ACTION WRITTEN
Wednesday, November 22, 2017NON-FINAL ACTION E-MAILED
Wednesday, November 22, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 5, 2018TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 5, 2018CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 5, 2018TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 6, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 21, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 13, 2018PUBLISHED FOR OPPOSITION
Friday, November 8, 2019SOU TEAS EXTENSION RECEIVED
Tuesday, May 8, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 8, 2018SOU TEAS EXTENSION RECEIVED
Thursday, November 8, 2018SOU EXTENSION 1 FILED
Thursday, November 8, 2018SOU EXTENSION 1 GRANTED
Saturday, November 10, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 3, 2019SOU TEAS EXTENSION RECEIVED
Friday, May 3, 2019SOU EXTENSION 2 FILED
Friday, May 3, 2019SOU EXTENSION 2 GRANTED
Tuesday, May 7, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 8, 2019SOU EXTENSION 3 FILED
Friday, November 8, 2019SOU EXTENSION 3 GRANTED
Tuesday, November 12, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 8, 2020SOU TEAS EXTENSION RECEIVED
Friday, May 8, 2020SOU EXTENSION 4 FILED
Friday, May 8, 2020SOU EXTENSION 4 GRANTED
Tuesday, May 12, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, November 9, 2020SOU TEAS EXTENSION RECEIVED
Monday, November 9, 2020SOU EXTENSION 5 FILED
Monday, November 23, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, November 24, 2020SOU EXTENSION 5 GRANTED
Friday, May 14, 2021STATEMENT OF USE PROCESSING COMPLETE
Wednesday, November 25, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, May 10, 2021TEAS STATEMENT OF USE RECEIVED
Monday, May 10, 2021USE AMENDMENT FILED
Monday, May 17, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 18, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 22, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, May 3, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 3, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 3, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 3, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, May 3, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, May 3, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 3, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 19, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 19, 2024TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Thursday, December 19, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Thursday, December 19, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 19, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED