| Serial Number | 98091534 |
| Word Mark | JOE V'S SMART SHOP BY H-E-B |
| Filing Date | Wednesday, July 19, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 3, 2024 |
| Registration Number | 7591316 |
| Registration Date | Tuesday, December 3, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 16, 2024 |
| Description of Mark | The mark consists of the words "JOE V'S" in a stylized form within a shaded rectangle with rounded corners above an overlapping a rectangle with rounded corners containing the words "SMART SHOP" above the words "by H-E-B". There is a horizontal line emanating from the left and right sides of the words "by H-E-B", and "H-E-B" appears inside an oval design. The center of the letter "O" in the word "SHOP" is represented by a cent sign. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail grocery store services; Retail grocery store services; Online retail grocery store services featuring curbside order pickup; Retail grocery store services featuring curbside order pickup |
| NOT AVAILABLE | "SHOP" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 21, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 6, 2023 |
| First Use In Commerce Date | Tuesday, June 6, 2023 |
| Party Name | H-E-B, LP |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Party Name | H-E-B, LP |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | San Antonio, TX 78204 |
| Event Date | Event Description |
| Saturday, July 22, 2023 | NEW APPLICATION ENTERED |
| Monday, August 21, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 22, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 29, 2024 | ASSIGNED TO EXAMINER |
| Sunday, March 10, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, March 10, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, March 10, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, March 10, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, March 10, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 27, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 16, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 11, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 16, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, August 14, 2024 | USE AMENDMENT FILED |
| Wednesday, August 14, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Friday, October 18, 2024 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, October 18, 2024 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, November 8, 2024 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, November 8, 2024 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, December 3, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 3, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |