| Serial Number | 90588114 |
| Word Mark | JOE 2.0 |
| Filing Date | Thursday, March 18, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 16, 2023 |
| Registration Number | 7051513 |
| Registration Date | Tuesday, May 16, 2023 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, February 28, 2023 |
| Goods and Services | Coffee enhanced with amino acids, herbs |
| Description of Mark | The mark consists of a light green background, with a stylized wording "JOE" in white, with a stylized red "2.0" placed on top of the lower parts of the "O" and "E" letters. |
| Pseudo Mark | JOE TWO POINT ZERO; JOE TWO POINT OH; JOSEPH TWO POINT ZERO; JOSEPH TWO POINT OH |
| Indication of Colors claimed | The color(s) light green, white and red is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "JOE" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 21, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, February 28, 2021 |
| First Use In Commerce Date | Wednesday, March 17, 2021 |
| Party Name | ME BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 11223 |
| Party Name | Zag Brand LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Saratoga Springs, NY 12866 |
| Party Name | Zag Brand LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Saratoga Springs, NY 12866 |
| Party Name | Zag Brand LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Saratoga Springs, NY 12866 |
| Event Date | Event Description |
| Wednesday, July 19, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 16, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 16, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 28, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 28, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 8, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 15, 2022 | SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION |
| Wednesday, May 11, 2022 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Monday, September 20, 2021 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, September 20, 2021 | LETTER OF SUSPENSION E-MAILED |
| Monday, September 20, 2021 | SUSPENSION LETTER WRITTEN |
| Friday, September 17, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 17, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 17, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 14, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, September 14, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 14, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 5, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, August 5, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, August 4, 2021 | ASSIGNED TO EXAMINER |
| Monday, June 21, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 22, 2021 | NEW APPLICATION ENTERED |