| Serial Number | 88783953 |
| Word Mark | JOANN SMILES |
| Filing Date | Tuesday, February 4, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 7, 2020 |
| Registration Number | 6096519 |
| Registration Date | Tuesday, July 7, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2020 |
| Description of Mark | The mark consists of the word "JOANN" in white letters positioned above the word "SMILES" in white letters presented to the right of a smiley face in white, all presented upon a green rectangle. |
| Indication of Colors claimed | The color(s) green and white is/are claimed as a feature of the mark. |
| Goods and Services | Administration of a customer loyalty program which provides coupons, discounts and rewards to promote the sale of a wide variety of consumer products |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 7, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, September 30, 2018 |
| First Use In Commerce Date | Sunday, September 30, 2018 |
| Party Name | MICHAELS STORES PROCUREMENT COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | IRVING, TX 75063 |
| Party Name | JO-ANN STORES, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hudson, OH 44236 |
| Party Name | JO-ANN STORES, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hudson, OH 44236 |
| Party Name | JO-ANN STORES, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hudson, OH 44236 |
| Event Date | Event Description |
| Monday, March 2, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, February 7, 2020 | NEW APPLICATION ENTERED |
| Friday, February 7, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 8, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 2, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 10, 2020 | ASSIGNED TO EXAMINER |
| Friday, March 13, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 1, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Friday, February 4, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, March 2, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 2, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 23, 2022 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 5, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, July 7, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |