| Serial Number | 90232856 |
| Word Mark | JACK DANIEL'S GENTLEMAN JACK CULTURE SHAKERS CRAFTING LEGACIES BEHIND THE BAR |
| Filing Date | Friday, October 2, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 23, 2021 |
| Registration Number | 6570773 |
| Registration Date | Tuesday, November 23, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 2, 2021 |
| Description of Mark | The mark consists of the stylized wording "JACK DANIEL'S" in an arch over the words "GENTLEMAN JACK" in stylized form which sits above the words "CULTURE SHAKERS" and "CRAFTING LEGACIES BEHIND THE BAR". There is a scroll design on either side of the word "JACK". All of the foregoing appears within a bottle shape. |
| Goods and Services | Promoting brand awareness amongst multicultural consumers and bartenders; Promoting the services of multicultural bartenders; Promoting public awareness of the need for diversity and multicultural inclusiveness and representation; Marketing services; Marketing services, namely, brand marketing and brand strategy; Marketing services, namely, consumer marketing research; Marketing services in the field of multicultural consumer engagement; Development of marketing concepts; Marketing, advertising and marketing consultation services for direct and indirect marketing to multicultural consumers; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Brand positioning services; Promoting collaboration between members of the bar industry; Advertising, namely, promoting the services of bartenders, bartending and mixology though the distribution of brochures, promotional material, and publication of advertising texts; Developing promotional campaigns for business; Promoting a series of films for others |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 17, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 4, 2021 |
| First Use In Commerce Date | Monday, January 4, 2021 |
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
| Party Name | Jack Daniel's Properties, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Rafael, CA 94903 |
| Event Date | Event Description |
| Tuesday, November 23, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 20, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 19, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, October 7, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, September 23, 2021 | USE AMENDMENT FILED |
| Thursday, October 7, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, September 23, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 27, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 2, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 2, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 22, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 22, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Friday, January 22, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, January 22, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Friday, January 22, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, January 21, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, November 18, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 17, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, October 6, 2020 | NEW APPLICATION ENTERED IN TRAM |