| Serial Number | 79415354 |
| Word Mark | IVI MOTI.VITY |
| Filing Date | Monday, August 19, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 7895581 |
| Registration Date | Tuesday, August 19, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 1, 2025 |
| Description of Mark | The mark consists of the letter "M" on top of the wording "Moti.vity" separated by a horizontal line, all on a double shield design. |
| Goods and Services | Microphones; megaphones; sound reverberation units; cabinets for loudspeakers; earphones; acoustic conduits; audio connectors; horns for loudspeakers; acoustic diaphragms; pickup amplifiers |
| Goods and Services | Percussion musical instruments; plucked string instruments; electronic musical instruments; electronic organs; guitars; musical instruments; keyboards for musical instruments; keys for musical instruments; pedals for musical instruments; music synthesizers |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 23, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 015 - Musical instruments. |
| US Class Codes | 002, 021, 036 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 23, 2025 |
| Primary Code | 015 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Guangzhou Avmedia Electronic Technology Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Party Name | Guangzhou Avmedia Electronic Technology Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Party Name | Guangzhou Avmedia Electronic Technology Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | CN |
| Event Date | Event Description |
| Thursday, January 23, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, January 27, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 27, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, February 24, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, March 4, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 5, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, April 10, 2025 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, April 10, 2025 | REFUSAL PROCESSED BY MPU |
| Saturday, April 26, 2025 | REFUSAL PROCESSED BY IB |
| Thursday, May 8, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, May 8, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, May 8, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, May 8, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, May 15, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 15, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 16, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, May 31, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 19, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |