| Serial Number | 75175344 |
| Word Mark | IT'S YOUR CHOICE |
| Filing Date | Tuesday, October 1, 1996 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, August 8, 2009 |
| Registration Number | 2215696 |
| Registration Date | Tuesday, January 5, 1999 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 13, 1998 |
| Goods and Services | underwriting and administration of group health insurance plans |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, August 8, 2009 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, March 31, 1991 |
| First Use In Commerce Date | Sunday, March 31, 1991 |
| Party Name | UNITEDHEALTH GROUP INCORPORATED |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MINNETONKA, MN 55343 |
| Party Name | American Medical Security, Inc. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Green Bay, WI 54307-903 |
| Party Name | UNITED WISCONSIN SERVICES INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53201 |
| Party Name | UNITED WISCONSIN SERVICES INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53201 |
| Party Name | UNITED WISCONSIN SERVICES INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53201 |
| Party Name | American Medical Security Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Green Bay, WI 543079032 |
| Event Date | Event Description |
| Wednesday, September 4, 2013 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 4, 2013 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, June 17, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Saturday, August 8, 2009 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, April 25, 2007 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, April 19, 2007 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 19, 2007 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 1, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, May 25, 2005 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 25, 2005 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, October 22, 2004 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, June 29, 2004 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Monday, April 12, 2004 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, April 12, 2004 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, January 5, 1999 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 13, 1998 | PUBLISHED FOR OPPOSITION |
| Friday, September 11, 1998 | NOTICE OF PUBLICATION |
| Wednesday, August 12, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 23, 1998 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, December 24, 1997 | FINAL REFUSAL MAILED |
| Wednesday, November 12, 1997 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 13, 1997 | NON-FINAL ACTION MAILED |
| Wednesday, April 30, 1997 | ASSIGNED TO EXAMINER |