IT'S YOUR CHOICE Trademark

Trademark Overview


On Monday, February 27, 1984, a trademark application was filed for IT'S YOUR CHOICE with the United States Patent and Trademark Office. The USPTO has given the IT'S YOUR CHOICE trademark a serial number of 73467322. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Monday, April 1, 1991. This trademark is owned by Blue Cross of California. The IT'S YOUR CHOICE trademark is filed in the Education & Entertainment Services category with the following description:

Health Educational Programs and Services-Namely, Providing a Workplace Health Education Program Designed to Help Individuals Make More Informed Decisions About Their Use of Medical Services

General Information


Serial Number73467322
Word MarkIT'S YOUR CHOICE
Filing DateMonday, February 27, 1984
Status710 - CANCELLED - SECTION 8
Status DateMonday, April 1, 1991
Registration Number1311538
Registration DateTuesday, December 25, 1984
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 16, 1984

Trademark Statements


Goods and ServicesHealth Educational Programs and Services-Namely, Providing a Workplace Health Education Program Designed to Help Individuals Make More Informed Decisions About Their Use of Medical Services

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateMonday, April 1, 1991
Primary Code041
First Use Anywhere DateSaturday, November 5, 1983
First Use In Commerce DateSaturday, November 5, 1983

Trademark Owner History


Party NameBlue Cross of California
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOakland, CA 94659

Party NameBlue Cross of California
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOakland, CA 94659

Party NameBlue Cross of California
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOakland, CA 94659

Trademark Events


Event DateEvent Description
Monday, April 1, 1991CANCELLED SEC. 8 (6-YR)
Tuesday, December 25, 1984REGISTERED-PRINCIPAL REGISTER
Tuesday, October 16, 1984PUBLISHED FOR OPPOSITION
Wednesday, August 15, 1984NOTICE OF PUBLICATION
Tuesday, June 19, 1984APPROVED FOR PUB - PRINCIPAL REGISTER