| Serial Number | 86403402 |
| Word Mark | IT'S WHERE YOU'RE GOING THAT COUNTS! |
| Filing Date | Tuesday, September 23, 2014 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, August 15, 2025 |
| Registration Number | 4784701 |
| Registration Date | Tuesday, August 4, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2015 |
| Goods and Services | Educational services, namely, providing courses of instruction at the primary and secondary level and vocational training in the field of general education through the 12th grade; Counseling services, namely, educational counseling in the field of rehabilitating children and meeting their developmental needs, namely, counseling relating to educational opportunities |
| Pseudo Mark | IT IS WHERE YOU ARE GOING THAT COUNTS! |
| Goods and Services | Counseling services, namely, employment-oriented counseling in the field of rehabilitating children and meeting their developmental needs |
| Goods and Services | Counseling services, namely, emotion-oriented counseling in the field of rehabilitating children and meeting their developmental needs, namely, counseling related to the improvement of social skills |
| Goods and Services | Counseling services, namely, psychological counseling in the field of rehabilitating children and meeting their developmental needs |
| Goods and Services | Residential child care services for children participating in specifically designed educational programs and individually tailored counseling programs |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 23, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 1, 2014 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 23, 2015 |
| Primary Code | 043 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 1, 2014 |
| Primary Code | 044 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 23, 2015 |
| Primary Code | 045 |
| First Use Anywhere Date | Sunday, June 1, 2014 |
| First Use In Commerce Date | Sunday, June 1, 2014 |
| Party Name | Cal Farley's Boys Ranch |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Amarillo, TX 79105 |
| Party Name | Cal Farley's Boys Ranch |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Amarillo, TX 79174 |
| Party Name | Cal Farley's Boys Ranch |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Amarillo, TX 79174 |
| Event Date | Event Description |
| Monday, March 23, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, September 26, 2014 | NEW APPLICATION ENTERED |
| Wednesday, October 1, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 2, 2014 | NOTICE OF PSEUDO MARK E-MAILED |
| Wednesday, October 8, 2014 | ASSIGNED TO EXAMINER |
| Friday, October 17, 2014 | NON-FINAL ACTION WRITTEN |
| Friday, October 17, 2014 | NON-FINAL ACTION E-MAILED |
| Friday, October 17, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 23, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 23, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 25, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 25, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 25, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 25, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 25, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 19, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, April 13, 2015 | ASSIGNED TO LIE |
| Tuesday, April 14, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 29, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 19, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 26, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, August 11, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 15, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, August 15, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 15, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Sunday, August 4, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, August 4, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 4, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, August 5, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, September 30, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 27, 2020 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Tuesday, November 17, 2020 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Tuesday, February 23, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, February 23, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |