IT'S WHAT'S UNDERNEATH THAT COUNTS Trademark

Trademark Overview


On Wednesday, March 26, 2014, a trademark application was filed for IT'S WHAT'S UNDERNEATH THAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT'S UNDERNEATH THAT COUNTS trademark a serial number of 86232318. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, April 10, 2024. This trademark is owned by Diversified Foam Products, Inc.. The IT'S WHAT'S UNDERNEATH THAT COUNTS trademark is filed in the Rubber Products category with the following description:

Sound absorbing flooring underlayment
it's what's underneath that counts

General Information


Serial Number86232318
Word MarkIT'S WHAT'S UNDERNEATH THAT COUNTS
Filing DateWednesday, March 26, 2014
Status800 - REGISTERED AND RENEWED
Status DateWednesday, April 10, 2024
Registration Number4624672
Registration DateTuesday, October 21, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 5, 2014

Trademark Statements


Goods and ServicesSound absorbing flooring underlayment
Pseudo MarkIT IS WHAT IS UNDERNEATH THAT COUNTS

Classification Information


International Class017 - Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.
US Class Codes001, 005, 012, 013, 035, 050
Class Status Code6 - Active
Class Status DateTuesday, April 8, 2014
Primary Code017
First Use Anywhere DateThursday, March 31, 2005
First Use In Commerce DateThursday, March 31, 2005

Trademark Owner History


Party NameDiversified Foam Products, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSwedesboro, NJ 08085

Party NameDiversified Foam Products, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSwedesboro, NJ 08085

Party NameDiversified Foam Products, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSwedesboro, NJ 08085

Trademark Events


Event DateEvent Description
Saturday, March 29, 2014NEW APPLICATION ENTERED
Tuesday, April 8, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 9, 2014NOTICE OF PSEUDO MARK E-MAILED
Friday, June 27, 2014ASSIGNED TO EXAMINER
Friday, June 27, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 16, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 5, 2014PUBLISHED FOR OPPOSITION
Tuesday, August 5, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 21, 2014REGISTERED-PRINCIPAL REGISTER
Monday, October 21, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Sunday, September 20, 2020TEAS SECTION 8 & 15 RECEIVED
Thursday, November 12, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 12, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, November 12, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, September 30, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 30, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 30, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, September 30, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, October 21, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, October 23, 2023TEAS SECTION 8 & 9 RECEIVED
Friday, March 22, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 22, 2024POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Thursday, April 4, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Wednesday, April 10, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, April 10, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, April 10, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED