| Serial Number | 97785107 |
| Word Mark | IT'S WHAT'S ON THE INSIDE THAT COUNTS |
| Filing Date | Tuesday, February 7, 2023 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, June 18, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 23, 2024 |
| Goods and Services | Bakery products, namely, sweet bakery goods; Cookies |
| Goods and Services | Food delivery; Delivery of bakery goods; Delivery of bakery goods, namely, cookies |
| Pseudo Mark | IT IS WHAT IS ON THE INSIDE THAT COUNTS |
| Goods and Services | T-shirts, sweatshirts, hats |
| Goods and Services | Retail bakery shops; online retail bakery shops; retail shops featuring baked goods; Franchising, namely, offering business management assistance in the establishment and/or operation of retail bakery shops, food delivery services, and restaurants |
| Goods and Services | Restaurant services; Providing food and drink via a mobile truck |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, June 29, 2020 |
| First Use In Commerce Date | Monday, June 29, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, June 29, 2020 |
| First Use In Commerce Date | Monday, June 29, 2020 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 039 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 27, 2023 |
| Primary Code | 043 |
| First Use Anywhere Date | Monday, June 29, 2020 |
| First Use In Commerce Date | Monday, June 29, 2020 |
| Party Name | DIRTY DOUGH ENTERPRISES |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LINDON, UT 84042 |
| Party Name | DIRTY DOUGH ENTERPRISES |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LINDON, UT 84042 |
| Party Name | DIRTY DOUGH ENTERPRISES |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LINDON, UT 84042 |
| Event Date | Event Description |
| Wednesday, October 11, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, February 10, 2023 | NEW APPLICATION ENTERED |
| Monday, February 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 10, 2023 | ASSIGNED TO EXAMINER |
| Friday, October 13, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, October 13, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, October 13, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 23, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 25, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, October 25, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, October 25, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 12, 2024 | ASSIGNED TO LIE |
| Tuesday, March 12, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 12, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, March 13, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 3, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 23, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 23, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 18, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |