IT’S WHAT’S INSIDE THAT COUNTS Trademark
Trademark Overview
On Wednesday, July 2, 2025, a trademark application was filed for IT’S WHAT’S INSIDE THAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the IT’S WHAT’S INSIDE THAT COUNTS trademark a serial number of 99264762. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, July 2, 2025. This trademark is owned by Alex Stern LLC. The IT’S WHAT’S INSIDE THAT COUNTS trademark is filed in the Clothing & Apparel Products category with the following description:
Boxer shorts; Boxer briefs
General Information
| Serial Number | 99264762 |
| Word Mark | IT’S WHAT’S INSIDE THAT COUNTS |
| Filing Date | Wednesday, July 2, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, July 2, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Boxer shorts; Boxer briefs |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 2, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Alex Stern LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mcallen, TX 78501 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 2, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 2, 2025 | APPLICATION FILING RECEIPT MAILED |
