IT'S WHAT'S INSIDE THAT COUNTS Trademark

Trademark Overview


On Monday, February 10, 2014, a trademark application was filed for IT'S WHAT'S INSIDE THAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT'S INSIDE THAT COUNTS trademark a serial number of 86188912. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 10, 2025. This trademark is owned by National Concessions Group Inc.. The IT'S WHAT'S INSIDE THAT COUNTS trademark is filed in the Pharmaceutical Products, Medical Instrument Products, and Smoker's Products categories with the following description:

electronic cigarettes; [ electronic cigarette refill cartridges sold empty; ] smokeless cigarette vaporizer pipe [ ; smokeless cigarette disposable refill cartridges sold empty ]

Tobacco-free cigarettes for medical purposes [ ; tobacco-free cigarette refill cartridges for medical purposes sold empty ]

Vaporizer pens in the nature of portable vaporizers for medical purposes
it's what's inside that counts

General Information


Serial Number86188912
Word MarkIT'S WHAT'S INSIDE THAT COUNTS
Filing DateMonday, February 10, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 10, 2025
Registration Number4710578
Registration DateTuesday, March 31, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 13, 2015

Trademark Statements


Amendment to a Registration/Renewal CertificateIn the statement, lines 4-5, "; tobacco-free cigarette refill cartridges for medical purposes sold empty" is deleted. In the statement, lines 11-13, "electronic cigarette refill cartridges sold empty;" and "; smokeless cigarette disposable refill cartridges sold empty" are both deleted.
Goods and Serviceselectronic cigarettes; [ electronic cigarette refill cartridges sold empty; ] smokeless cigarette vaporizer pipe [ ; smokeless cigarette disposable refill cartridges sold empty ]
Pseudo MarkIT IS WHAT IS INSIDE THAT COUNTS
Goods and ServicesTobacco-free cigarettes for medical purposes [ ; tobacco-free cigarette refill cartridges for medical purposes sold empty ]
Goods and ServicesVaporizer pens in the nature of portable vaporizers for medical purposes

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 10, 2025
Primary Code005
First Use Anywhere DateFriday, October 25, 2013
First Use In Commerce DateFriday, October 25, 2013

International Class010 - Surgical, medical, dental, and veterinary apparatus and instruments, artificial limbs, eyes, and teeth; orthopedic articles; suture materials.
US Class Codes026, 039, 044
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 10, 2025
Primary Code010
First Use Anywhere DateFriday, October 25, 2013
First Use In Commerce DateFriday, October 25, 2013

International Class034 - Tobacco; smokers' articles; matches.
US Class Codes002, 008, 009, 017
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 10, 2025
Primary Code034
First Use Anywhere DateFriday, October 25, 2013
First Use In Commerce DateFriday, October 25, 2013

Trademark Owner History


Party NameOPENCO LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDENVER, CO 80202

Party NameNational Concessions Group Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDenver, CO 80203

Party NameNational Concessions Group Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDenver, CO 80204

Party NameNational Concessions Group Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDenver, CO 80204

Trademark Events


Event DateEvent Description
Thursday, February 13, 2014NEW APPLICATION ENTERED
Friday, February 21, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, February 22, 2014NOTICE OF PSEUDO MARK E-MAILED
Friday, May 16, 2014ASSIGNED TO EXAMINER
Friday, May 23, 2014NON-FINAL ACTION WRITTEN
Friday, May 23, 2014NON-FINAL ACTION E-MAILED
Friday, May 23, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 18, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 18, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 18, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, November 20, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, December 6, 2014ASSIGNED TO LIE
Saturday, December 6, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 24, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 13, 2015PUBLISHED FOR OPPOSITION
Tuesday, January 13, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 31, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, May 3, 2016TEAS SECTION 7 REQUEST RECEIVED
Thursday, July 14, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, July 15, 2016AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, March 31, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, September 10, 2021TEAS SECTION 8 RECEIVED
Tuesday, March 29, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 31, 2022REGISTERED - SEC. 8 (6-YR) ACCEPTED
Thursday, March 31, 2022NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, November 22, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Sunday, March 31, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, November 17, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, November 17, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, November 17, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 16, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, October 10, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9