IT'S WHAT'S INSIDE THAT COUNTS! Trademark

Trademark Overview

On Wednesday, July 11, 2012, a trademark application was filed for IT'S WHAT'S INSIDE THAT COUNTS! with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT'S INSIDE THAT COUNTS! trademark a serial number of 85674711. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, August 21, 2023. This trademark is owned by martFIVE, LLC. The IT'S WHAT'S INSIDE THAT COUNTS! trademark is filed in the Toys & Sporting Goods Products category with the following description:

Stuffed and plush toys; Stuffed dolls and animals; Stuffed toy animals; Stuffed toys
it's what's inside that counts!

General Information

Serial Number85674711
Word MarkIT'S WHAT'S INSIDE THAT COUNTS!
Filing DateWednesday, July 11, 2012
Status800 - REGISTERED AND RENEWED
Status DateMonday, August 21, 2023
Registration Number4286272
Registration DateTuesday, February 5, 2013
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 20, 2012

Trademark Statements

Goods and ServicesStuffed and plush toys; Stuffed dolls and animals; Stuffed toy animals; Stuffed toys
Pseudo MarkIT IS WHAT'S INSIDE THAT COUNTS!

Classification Information

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, July 19, 2012
Primary Code028
First Use Anywhere DateTuesday, November 1, 2011
First Use In Commerce DateWednesday, November 16, 2011

Trademark Owner History

Party NamePLANETART, LLC
Party Type34 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCalabasas, CA 91302
Party NameZOOMWORKS LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMINNETONKA, MN 55305
Party NameHC HOLDINGS LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMINNETONKA, MN 55305
Party NameZOOMWORKS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMINNETONKA, MN 55305
Party NamemartFIVE, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55305
Party NamemartFIVE, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55305
Party NamemartFIVE, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMinneapolis, MN 55305

Trademark Events

Event DateEvent Description
Friday, July 20, 2012NOTICE OF PSEUDO MARK MAILED
Saturday, July 14, 2012NEW APPLICATION ENTERED
Thursday, July 19, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 12, 2012ASSIGNED TO EXAMINER
Wednesday, October 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 20, 2012PUBLISHED FOR OPPOSITION
Tuesday, November 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 5, 2013REGISTERED-PRINCIPAL REGISTER
Wednesday, October 23, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 23, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 18, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, November 17, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 16, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, November 17, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 31, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 2, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, June 7, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, June 7, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 7, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 7, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 7, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 5, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, January 24, 2019TEAS SECTION 8 & 15 RECEIVED
Saturday, March 2, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, March 2, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, March 2, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, March 24, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 20, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 20, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 20, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 20, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 20, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, February 5, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, September 16, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, September 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, September 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 16, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 21, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, February 2, 2023TEAS SECTION 8 & 9 RECEIVED
Monday, August 21, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 21, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 21, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 4, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Related Keywords

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