IT'S WHAT'S INSIDE THAT COUNTS Trademark

Trademark Overview


On Thursday, January 5, 2012, a trademark application was filed for IT'S WHAT'S INSIDE THAT COUNTS with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT'S INSIDE THAT COUNTS trademark a serial number of 85509286. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 15, 2024. This trademark is owned by Quaker Chemical Corporation. The IT'S WHAT'S INSIDE THAT COUNTS trademark is filed in the Chemical Products, Paint Products, Cosmetics & Cleaning Products, Lubricant & Fuel Products, Advertising, Business and Retail Services, Treatment & Processing of Materials Services, Personal, and Legal & Social Services categories with the following description:

Chemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, on-site observation and monitoring of chemical processing, consulting services in the field of waste reduction, management of the recycling of waste from such processing, and providing technical consultation in the field of chemical processing

Industrial lubricants for metalworking and metal casting; lubricating compositions, namely, industrial lubricants for casting dies; lubricating oils and greases for use in the working, rolling, grinding, cutting, finishing, and coating of metals; lubricating oils and greases containing chemically transformed petroleum derived hydrocarbons and mixtures of hydrocarbons used in rolling of metals as lubricant, protector, and cleaning agent during manufacturing, processing, or fabricating of steel or metal; lubricants for rolling and forming of ferrous and non-ferrous metals; lubricants for use in the hot rolling of aluminum sheet and plate

Cleaning preparations, namely, industrial cleaners for metals and metal surfaces

Rust preventatives in the nature of a coating; anti-rust greases and oils; all the foregoing for use in the primary metals industry, namely, by manufacturers of ferrous and non-ferrous metals, and by manufacturers of metal products; anti-corrosion thin-film coatings for application to metals and metal surfaces

Chemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, chemical procurement of industrial chemicals, inventory management and control, providing business consultation and advice in the fields of chemical processing and management thereof, and business consultation services in the field of chemical process optimization

Industrial chemicals; hydraulic fluid; fire-resistant hydraulic fluid; mold release preparations; coolants for use in metalworking; coolants for use in drawing, forming, stamping and blankwashing operations on metal surfaces; chemical preparations in the nature of bonding agents for fibrous materials, pigments, cements, paper, leather, textiles, and metals; chemical dust suppressant preparations that are not petroleum, oil or grease-based, namely, dust suppressing chemicals in liquid form for use with or on unpaved roads, mineral stockpiles, conveyors, embankments and piles, and mine surfaces; hygroscopic chemicals and other chemical preparations, namely, dust suppressing chemicals that are not petroleum, oil, or grease-based for absorbing and suppressing dust and airborne soil particulates; chemical preparations for cleaning purposes for use in metalworking

Chemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, preparation of material safety data sheet and environmental and occupational and safety compliance reports
it's what's inside that counts

General Information


Serial Number85509286
Word MarkIT'S WHAT'S INSIDE THAT COUNTS
Filing DateThursday, January 5, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 15, 2024
Registration Number4396947
Registration DateTuesday, September 3, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 30, 2012

Trademark Statements


Goods and ServicesChemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, on-site observation and monitoring of chemical processing, consulting services in the field of waste reduction, management of the recycling of waste from such processing, and providing technical consultation in the field of chemical processing
Goods and ServicesIndustrial lubricants for metalworking and metal casting; lubricating compositions, namely, industrial lubricants for casting dies; lubricating oils and greases for use in the working, rolling, grinding, cutting, finishing, and coating of metals; lubricating oils and greases containing chemically transformed petroleum derived hydrocarbons and mixtures of hydrocarbons used in rolling of metals as lubricant, protector, and cleaning agent during manufacturing, processing, or fabricating of steel or metal; lubricants for rolling and forming of ferrous and non-ferrous metals; lubricants for use in the hot rolling of aluminum sheet and plate
Goods and ServicesCleaning preparations, namely, industrial cleaners for metals and metal surfaces
Pseudo MarkIT IS WHAT IS INSIDE THAT COUNTS
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRust preventatives in the nature of a coating; anti-rust greases and oils; all the foregoing for use in the primary metals industry, namely, by manufacturers of ferrous and non-ferrous metals, and by manufacturers of metal products; anti-corrosion thin-film coatings for application to metals and metal surfaces
Goods and ServicesChemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, chemical procurement of industrial chemicals, inventory management and control, providing business consultation and advice in the fields of chemical processing and management thereof, and business consultation services in the field of chemical process optimization
Goods and ServicesIndustrial chemicals; hydraulic fluid; fire-resistant hydraulic fluid; mold release preparations; coolants for use in metalworking; coolants for use in drawing, forming, stamping and blankwashing operations on metal surfaces; chemical preparations in the nature of bonding agents for fibrous materials, pigments, cements, paper, leather, textiles, and metals; chemical dust suppressant preparations that are not petroleum, oil or grease-based, namely, dust suppressing chemicals in liquid form for use with or on unpaved roads, mineral stockpiles, conveyors, embankments and piles, and mine surfaces; hygroscopic chemicals and other chemical preparations, namely, dust suppressing chemicals that are not petroleum, oil, or grease-based for absorbing and suppressing dust and airborne soil particulates; chemical preparations for cleaning purposes for use in metalworking
Goods and ServicesChemical processing management services for others in the fields of chemical processing, metalworking and steelworking, namely, preparation of material safety data sheet and environmental and occupational and safety compliance reports

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code001
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code002
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code003
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code004
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code035
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class040 - Treatment of materials.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code040
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 15, 2024
Primary Code045
First Use Anywhere DateMonday, June 25, 2012
First Use In Commerce DateSunday, September 9, 2012

Trademark Owner History


Party NameQuaker Chemical Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWilmington, DE 198091374

Party NameQuaker Chemical Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWilmington, DE 198091374

Party NameQuaker Chemical Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWilmington, DE 198091374

Trademark Events


Event DateEvent Description
Friday, March 15, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, September 3, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 1, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, July 1, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, January 6, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, September 23, 2019POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Wednesday, September 18, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 12, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 12, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, September 3, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 7, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 7, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 17, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 17, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 3, 2013REGISTERED-PRINCIPAL REGISTER
Saturday, July 27, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, July 27, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, July 26, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, July 26, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, July 26, 2013STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 25, 2013USE AMENDMENT FILED
Friday, July 26, 2013SOU EXTENSION 1 GRANTED
Tuesday, June 25, 2013SOU EXTENSION 1 FILED
Wednesday, July 24, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 25, 2013SOU TEAS EXTENSION RECEIVED
Tuesday, June 25, 2013TEAS STATEMENT OF USE RECEIVED
Tuesday, December 25, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 30, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 30, 2012PUBLISHED FOR OPPOSITION
Wednesday, October 10, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, September 26, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, September 25, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 25, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 25, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 14, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, March 16, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, March 16, 2012NON-FINAL ACTION E-MAILED
Friday, March 16, 2012NON-FINAL ACTION WRITTEN
Thursday, March 8, 2012ASSIGNED TO EXAMINER
Thursday, February 9, 2012PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, February 7, 2012ASSIGNED TO LIE
Friday, January 27, 2012TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, January 11, 2012NOTICE OF PSEUDO MARK MAILED
Tuesday, January 10, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 9, 2012NEW APPLICATION ENTERED