IT'S WHAT'S BEHIND THE CARD THAT COUNTS! Trademark
Trademark Overview
On Thursday, January 23, 1997, a trademark application was filed for IT'S WHAT'S BEHIND THE CARD THAT COUNTS! with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT'S BEHIND THE CARD THAT COUNTS! trademark a serial number of 75230072. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, September 24, 2005. This trademark is owned by SPS Payment Systems, Inc.. The IT'S WHAT'S BEHIND THE CARD THAT COUNTS! trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
sales trend tracking for others, market and demographic analysis, business management, namely, computerized database management and account management
credit card services and credit card transaction processing services
General Information
| Serial Number | 75230072 |
| Word Mark | IT'S WHAT'S BEHIND THE CARD THAT COUNTS! |
| Filing Date | Thursday, January 23, 1997 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Saturday, September 24, 2005 |
| Registration Number | 2212214 |
| Registration Date | Tuesday, December 22, 1998 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 29, 1998 |
Trademark Statements
| Goods and Services | sales trend tracking for others, market and demographic analysis, business management, namely, computerized database management and account management |
| Goods and Services | credit card services and credit card transaction processing services |
| Pseudo Mark | IT IS WHATS BEHIND THE CARD THAT COUNTS |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, September 24, 2005 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, November 1, 1995 |
| First Use In Commerce Date | Wednesday, November 1, 1995 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, September 24, 2005 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, November 1, 1995 |
| First Use In Commerce Date | Wednesday, November 1, 1995 |
Trademark Owner History
| Party Name | SPS Payment Systems, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | SPS Payment Systems, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
| Party Name | SPS Payment Systems, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Riverwoods, IL 60015 |
Trademark Events
| Event Date | Event Description |
| Saturday, September 24, 2005 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 22, 1998 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 29, 1998 | PUBLISHED FOR OPPOSITION |
| Friday, August 28, 1998 | NOTICE OF PUBLICATION |
| Thursday, July 9, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 30, 1998 | EXAMINER'S AMENDMENT MAILED |
| Tuesday, June 30, 1998 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, June 23, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 18, 1998 | EXAMINER'S AMENDMENT MAILED |
| Thursday, June 18, 1998 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Sunday, May 31, 1998 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 22, 1998 | EXAMINER'S AMENDMENT MAILED |
| Wednesday, March 25, 1998 | NON-FINAL ACTION MAILED |
| Friday, February 20, 1998 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, August 18, 1997 | NON-FINAL ACTION MAILED |
| Friday, August 15, 1997 | ASSIGNED TO EXAMINER |
