IT'S WHAT YOU PUT INTO IT. Trademark

Trademark Overview


On Thursday, March 12, 2009, a trademark application was filed for IT'S WHAT YOU PUT INTO IT. with the United States Patent and Trademark Office. The USPTO has given the IT'S WHAT YOU PUT INTO IT. trademark a serial number of 77689150. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, April 19, 2021. This trademark is owned by McCormick & Company, Incorporated. The IT'S WHAT YOU PUT INTO IT. trademark is filed in the Computer & Software Services & Scientific Services and Restaurant & Hotel Services categories with the following description:

Consultation services in the field of restaurant menu development

Design, development, and testing services for others in the fields of new food products and new menus; Product research and development services for others in the fields of food products and menus; Scientific research services for others in the field of sensory perceptions
it's what you put into it.

General Information


Serial Number77689150
Word MarkIT'S WHAT YOU PUT INTO IT.
Filing DateThursday, March 12, 2009
Status800 - REGISTERED AND RENEWED
Status DateMonday, April 19, 2021
Registration Number3815376
Registration DateTuesday, July 6, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 14, 2009

Trademark Statements


Pseudo MarkIT IS WHAT YOU PUT INTO IT
Goods and ServicesConsultation services in the field of restaurant menu development
Goods and ServicesDesign, development, and testing services for others in the fields of new food products and new menus; Product research and development services for others in the fields of food products and menus; Scientific research services for others in the field of sensory perceptions

Classification Information


International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, June 1, 2010
Primary Code042
First Use Anywhere DateWednesday, September 30, 2009
First Use In Commerce DateWednesday, September 30, 2009

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, June 1, 2010
Primary Code043
First Use Anywhere DateWednesday, September 30, 2009
First Use In Commerce DateWednesday, September 30, 2009

Trademark Owner History


Party NameMcCormick & Company, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHunt Valley, MD 21031

Party NameMcCormick & Company, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSparks, MD 211526000

Party NameMcCormick & Company, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSparks, MD 211526000

Trademark Events


Event DateEvent Description
Thursday, March 7, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, March 7, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 7, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 7, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, March 7, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 16, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, January 16, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 16, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 16, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 16, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 16, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 20, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, April 19, 2021REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, April 19, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, April 19, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 6, 2021TEAS SECTION 8 & 9 RECEIVED
Saturday, July 6, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, October 22, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, October 22, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 22, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, February 22, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, February 22, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, December 15, 2016TEAS SECTION 8 & 15 RECEIVED
Wednesday, February 17, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, February 17, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 6, 2010REGISTERED-PRINCIPAL REGISTER
Wednesday, June 2, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 1, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Friday, May 28, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, May 28, 2010REMOVED FROM TEAS PLUS
Wednesday, May 26, 2010AMENDMENT FROM APPLICANT ENTERED
Wednesday, May 26, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 21, 2010PAPER RECEIVED
Thursday, May 6, 2010STATEMENT OF USE PROCESSING COMPLETE
Monday, May 3, 2010USE AMENDMENT FILED
Monday, May 3, 2010PAPER RECEIVED
Friday, April 30, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, April 29, 2010SOU EXTENSION 1 GRANTED
Tuesday, April 6, 2010SOU EXTENSION 1 FILED
Thursday, April 29, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 6, 2010PAPER RECEIVED
Tuesday, October 6, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 14, 2009PUBLISHED FOR OPPOSITION
Wednesday, June 24, 2009NOTICE OF PUBLICATION
Monday, June 8, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, June 8, 2009ASSIGNED TO LIE
Friday, June 5, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 4, 2009ASSIGNED TO EXAMINER
Tuesday, March 17, 2009NOTICE OF PSEUDO MARK MAILED
Monday, March 16, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 16, 2009NEW APPLICATION ENTERED